dnata Teams Up with beOnd to Elevate Premium Air Travel from the UAE
Exclusively business class airline appoints dnata to stimulate demand for new Maldives and Switzerland routes, and plans for expansion
(IN SHORT) dnata has partnered with beOnd, the world’s first premium leisure airline, to enhance air travel options from the UAE. This collaboration will promote beOnd’s all-business class service, currently operating routes from Dubai to Male in the Maldives and Zurich in Switzerland. As part of the partnership, dnata Representation Services will serve as the general sales agent in the UAE, providing comprehensive travel services. The airline aims to expand to 60 global destinations within five years, and travelers can enjoy luxury amenities, including all-lie-flat seating and gourmet dining.
(PRESS RELEASE) Dubai, UAE, 2024-Oct-7 — /Travel PR News/ — dnata, a premier provider of global air and travel services, has formed a strategic partnership with beOnd, the world’s inaugural premium leisure airline, to expand connectivity between Dubai and a selection of sought-after leisure destinations. This collaboration aims to promote beOnd’s unique business class service while delivering exceptional travel experiences to UAE passengers. Currently, beOnd operates flights from Al Maktoum – Dubai World Central (DWC) to Male (MLE) in the Maldives and Zurich (ZRH) in Switzerland.
Based at Velana International Airport in the Maldives, beOnd stands out as one of the few airlines globally to offer an all-business class experience, catering to the increasing demand for premium travel at competitive prices. Passengers can also enjoy optional services such as chauffeur transfers and access to airport lounges, enhancing their overall comfort. The airline has ambitious plans to expand its reach to 60 destinations worldwide within the next five years, focusing on growth across Europe and the Asia-Pacific region.
As part of the partnership, dnata Representation Services will act as the general sales agent (GSA) for beOnd in the UAE, providing a comprehensive range of travel services for customers flying to and from Dubai. The local infrastructure has been established to support sales, marketing, and distribution efforts, ensuring a seamless experience for travelers.
Simon Woodford, Vice President of Global Air Services at dnata Travel Group, remarked, “There is a noticeable rise in demand for business and first-class travel from the UAE, and we are thrilled to partner with beOnd. The airline’s premium offerings will significantly enhance travel options from Dubai to popular leisure spots. The Maldives, with its convenient four-hour flight, remains a favored getaway year-round, while Zurich provides a seasonal escape into nature or a gateway to top-tier skiing.”
Dhaz Hunjan, Chief Commercial Officer of beOnd, expressed excitement about the collaboration, stating, “We are eager to introduce the exclusive, private-jet style experience that beOnd offers to travelers departing from Dubai, in partnership with dnata. With their strong local expertise, dnata understands our vision for delivering an unparalleled luxury experience between the UAE, the Maldives, and beyond. The response to our new routes has been overwhelmingly positive, reflecting our commitment to meeting market demand while benefiting from dnata’s additional services.”
Passengers flying with beOnd can indulge in a business-class-only cabin featuring all-lie-flat seats, gourmet dining, and luxurious amenities. The airline currently operates four flights weekly from Dubai (DWC) to the Maldives (MLE) and two flights weekly to Zurich (ZRH), with return fares starting at AED 7,429 to Male and AED 8,100 to Zurich.
For more information about beOnd and available flights from Dubai to the Maldives, Zurich, and other destinations, visit www.flybeond.com. To learn more about dnata Representation Services and its airline offerings in the GCC, visit www.dnata.com/travel.
About dnata Representation Services
dnata Representation Services, part of the dnata Travel Group, is the global representation services partner of choice by multiple airlines, hotels, transport, and tourism board partners worldwide. Part of dnata, one of the world’s largest air and travel services providers, with its long-standing history in the region and strong brand presence globally, dnata Representation Services provides a comprehensive range of sales, marketing and commercial services to its partners including operations and infrastructure support. With its global reach, robust distribution network, world-class technology infrastructure, regional retail footprint (dnata Travel), Contact Centre services, and more, dnata Representation Services ensures its partners long-established industry expertise, and unrivalled local knowledge and support in the GCC and beyond. Find out more, at www.dnata.com/travel.
About beOnd
beOnd is the world’s first premium leisure airline offering unique and tailored experiences for today’s modern travellers. beOnd will initiate flights from a variety of destinations with the latest aviation and luxury travel innovations.
Media Contact:
dnata Public Relations
public.relations@dnata.com
Source: dnata
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