Choice Hotels Unveils New Visual Identities for Radisson Brands in the Americas
New logos, which will start to appear at hotels this year, shepherd in a new phase of Radisson upscale brand advancements, including first on-property elements developed by Choice following its repositioning of the brands
(IN SHORT) Choice Hotels International has introduced new visual identities for the Radisson, Radisson Blu, and Radisson Individuals brands in the Americas, as part of a rebranding effort following its 2022 acquisition of Radisson Hotels. The updated logos represent a blend of each brand’s legacy with modern design elements, enhancing the guest experience. These changes are accompanied by a series of upgrades, including new dining concepts and property renovations. The redesigned properties, such as the Radisson Hotel El Paso Airport and Radisson Blu Fargo, will feature the new logos this year, with further investments in key locations like the Radisson Blu Mall of America and Radisson Salt Lake City Hotel. The rebranding aims to strengthen the Radisson brand in the upscale and upper-upscale segments of the hotel industry.
(PRESS RELEASE) NORTH BETHESDA, Md., 2024-Jan-9 — /Travel PR News/ — Choice Hotels International has introduced new logos for the Radisson, Radisson Blu, and Radisson Individuals brands in the Americas, marking a significant step in the reimagination of these iconic hotel brands since their acquisition by Choice in 2022. This rebranding effort is part of a broader strategy to revitalize the Radisson portfolio, with a focus on enhancing the upscale and upper-upscale segments of the hotel industry. The new logos are just the beginning, as Choice plans to implement a range of experiential elements and upgrades across properties throughout the Americas this year.
“The launch of W São Paulo is an exciting moment for our brand, as we immerse ourselves in the vibrant energy of one of the world’s most dynamic cities,” said George Fleck, Senior Vice President and Global Brand Leader, W Hotels. “By blending Brazil’s rich heritage with W Hotels’ bold design, we’re not just enhancing the luxury landscape but offering guests a transformative experience.”
The redesign pays tribute to each brand’s history while embracing modernity and innovation. The Radisson logo nods to the brand’s American roots with an updated version of the original signage, featuring bold uppercase fonts. Radisson Blu, with its Scandinavian roots, showcases a minimalist, gradient typeface that embodies the brand’s design-forward heritage. Radisson Individuals, which focuses on boutique and independent hotels, features a subtle, simplified logo that highlights the distinctiveness of each property.
The changes are part of a broader initiative to elevate the guest experience, including new dining concepts, enhanced amenities, and property renovations. The first redesigned hotels, including the Radisson Hotel El Paso Airport in Texas and Radisson Blu Fargo in North Dakota, will showcase the new visual identities this year.
Further investments in the Radisson brand include a $15 million renovation of the Radisson Blu Mall of America, as well as recent updates to the Radisson Salt Lake City Hotel, which blends modern design with local influences. In addition, upcoming openings in Mexico and Panama will highlight the refreshed Radisson look, reinforcing the brand’s presence in key leisure destinations.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The one to watch in upscale and a leader in midscale and extended stay, Choice® has over 7,500 hotels, representing nearly 635,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers’ needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
Radisson®: A Century Young
With a history spanning over 115 years, Radisson exists to champion the enduring spirit of hospitality, innovating with purpose to meet the evolving needs of guests while holding fast to the timeless principles of care and warmth. Franchised or owned and managed in the Americas by Choice Hotels International, Radisson Hotels offer functional guestrooms, upscale on-site services such as modern fitness facilities, restaurants and bars, and free Wi-Fi, designed for travelers seeking simplicity, authenticity and modern imperatives during each hotel stay. For more information, visit https://www.choicehotels.com/radisson.
Radisson Blu®: Think in Black & White Blu
Born as the first design hotel over 65 years ago, Radisson Blu is embracing its Scandinavian roots as the brand redefines the hospitality experience. Franchised in the Americas by Choice Hotels International, Radisson Blu transcends the ordinary and offers a stay that combines style with substance, innovation with comfort and a sense of belonging in an elevated environment. Radisson Blu hotels offer upper upscale accommodations with minimalist design, prioritizing comfort and distinctiveness in the guestrooms, unique dining concepts, multipurpose workspaces with complimentary Wi-Fi, smart TVs, and wellness facilities. For more information, visit www.choicehotelsdevelopment.com/brands/#radisson-blu.
Radisson Individuals®: Explorers Welcome
Radisson Individuals brings together independent and boutique hotels that spark our guests’ innate curiosity for the untold stories our hotels and all their destinations have to offer. Franchised in the Americas by Choice Hotels International, which launched the first soft brand over fifteen years ago, sparking the thrill of exploration with vivid characteristics reflective of the locale, while upholding its steadfast dedication to service excellence. Radisson Individuals offers upper upscale on-site services such as restaurants and bars, wellness facilities and free Wi-Fi, ensuring guests feel inspired and welcomed as they embark on their journey. For more information, visit: https://www.choicehotels.com/radisson-individuals.
About Choice Privileges®
The award-winning Choice Privileges rewards program enables members to earn and redeem points for reward nights at over 7,000 Choice-branded hotels across a diverse portfolio of brands in 45 countries and territories. Points can also be earned and/or redeemed with partners like Bluegreen Vacations, Penn Entertainment, and the iconic Treasure Island Hotel & Casino in Las Vegas. Members can also exchange points for airline miles or redeem them for gift cards with popular restaurants and retail stores, stays at the luxurious Preferred Hotels & Resorts, and even VIP college football experiences. Choice Privileges Mastercard holders can earn more points faster, including on everyday spending. To enroll in the free Choice Privileges program or learn more about the Choice Privileges Mastercard credit cards, visit www.choicehotels.com/choice-privileges.
Forward-Looking Statements
This communication includes “forward-looking statements” about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other “Risk Factors” described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.
Media Contact:
Azhar AlFadl
mediarelations@choicehotels.com
SOURCE: Choice Hotels International, Inc.
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