2013-04-22 — /travelprnews.com/ — Cathay Pacific and Dragonair have created a buzz in Hong Kong with the launch of “fanfares” – one of the most exciting fare promotions ever to hit the city. The airlines’ dedicated “fanfares” website has attracted more than 3 million hits since its launch in October last year.
“fanfares” provides weekly offers with highly attractive fares from Hong Kong to various destinations across the networks of the two airlines. The promotion has become the talk of the town, with people rushing to find out what new offers are up for grabs every Tuesday at 8am.
Offers during the first six months of the promotion covered more than 60 destinations across the two networks and included new additions to Dragonair’s rapidly expanding network such as Rangoon and Da Nang. Some hot offers such as round-trip tickets to Singapore and Shanghai at HK$990 and Osaka at HK$1,990 sold out within a couple of hours of being made available.
“fanfares” offers a variety of travel choices every week that suit the different needs of customers. One type of offer features fixed pattern, last-minute departures to popular destinations which are perfect for travellers with a higher degree of flexibility. Other “fanfares” are early bird offers with later departure dates that are better-suited to those who prefer to plan their trips in advance.
The offers cover both regional and long-haul destinations. Given the extensive network and schedules of both airlines, it is easy for customers to find their preferred destination and flight timing, getting the chance to experience the outstanding products and services of Cathay Pacific and Dragonair at a very attractive price.
Cathay Pacific Director Sales & Marketing Rupert Hogg said: “’fanfares’ is our latest initiative in a long history of providing good-value, promotional offers to the travelling public in Hong Kong. We are very happy to see that the promotion has been increasing in popularity every week since its launch.”
“‘fanfares’ is an ongoing promotion and we hope it will become the first place Hong Kong consumers go to for leisure travel. Whether they like to plan their trip months in advance or are super-flexible and can fly at very short notice, we believe travellers will be able to find attractive offers that suit their needs from our weekly ‘fanfares’ offering.”
Customers can visit www.cathaypacific.com/fanfares or www.dragonair.com/fanfares to find out what’s currently available and select their flights. A bonus of 500 Asia Miles will be awarded for every booking made online. To get first-hand information about “fanfares”, customers can subscribe to the airlines’ e-newsletters – “CXpecials” at http://www.cathaypacific.com/cxpecials or “KAspecials” at http://www.dragonair.com/kaspecials.
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Cathay Pacific General Manager Marketing, Loyalty Programme and CRM Simon Large (middle), Cathay Pacific Manager Marketing Communications Grace Cheung (right) and Dragonair Marketing Manager Julianna Ng celebrated 3 million hits on ‘fanfares’ website at a media gathering today.