British Airways Unveils £1 Flight Option with Avios Part Payment for Executive Club Members
Executive Club Members can save even more cash, with the option to discount every flight to just £1 using Avios part payment
(IN SHORT) British Airways announces a significant enhancement to its Executive Club loyalty program, allowing members to reduce the cost of any flight to just £1 by using Avios part payment. This initiative aims to provide customers with greater flexibility and choice when redeeming their Avios. Colm Lacy, British Airways’ Chief Commercial Officer, emphasizes the airline’s commitment to listening to member feedback and enhancing options within the loyalty program. The introduction of £1 flights expands on the existing Avios part payment feature, previously available for holiday package bookings. Members can still earn Avios, Tier Points, and bonuses while using Avios part payment, extending the benefits across British Airways flights and selected partners.
(PRESS RELEASE) London, UK, 2024-Apr-16 — /Travel PR News/ — In a move to give customers even more choice when spending their Avios, British Airways has announced the latest improvement to its Executive Club loyalty programme by making every one of its flights available from just £1 plus Avios.
When booking any flight or holiday, Avios part payment invites customers to reduce the monetary cost of their booking by selecting the amount of Avios they would like to contribute. Until now, the maximum discount varied depending on multiple factors, whereas the airline is now giving customers the option to reduce their booking to just £1 using Avios.
Using Avios part payment is different to booking a Reward Seat, of which there are a limited number on each flight at a fixed rate. Members booking any flight can use Avios part payment regardless of the seat type, allowing more flexibility, with varying amounts of Avios to contribute.
Colm Lacy, British Airways’ Chief Commercial Officer, said: “We’ve listened to our Members’ feedback and we’re really excited to be introducing this latest update for them. We know that most of our customers choose the lowest cash amount when it comes to making Reward Flight bookings, so we anticipate this to be a popular option for those using Avios part payment too. Ultimately, our goal is to keeping adding more choice and flexibility for Members.”
Last year, British Airways Holidays introduced Avios part payment, with holiday package bookings starting from £1 + Avios.
Members using Avios part payment towards their booking will still collect Avios and Tier Points on their flight as well as any bonus Avios and Tier Points if applicable. Part payment can also be used for flights operated by American Airlines between the UK and North America, and British Airways codeshares with selected partners.
For more information, visit www.britishairways.com/content/executive-club/avios/spending-avios/part-payment
Notes to editors
The amount of discount available on each flight depends on each Member’s Avios balance. They must have the required amount of Avios for the maximum discount to £1.
About the British Airways Executive Club
The British Airways Executive Club is a free-to-join reward programme for anyone who loves travel. Its currency is Avios, which can be collected by flying with BA or its partner airlines, taking a holiday, making purchases with more than 1,500 retailers when shopping through British Airways at shopping.ba.com, or through everyday spending with a wide range of partners such as American Express, Nectar, Avis Budget Group and Marriott.
Members can also collect Tier Points every time they fly with British Airways or its oneworld® partners, which offer access a range of exclusive benefits as they climb the Tiers through Blue, Bronze, Silver and Gold. Visit www.britishairways.com/executiveclub for more.
Media Contact:
press.office@ba.com.
SOURCE: British Airways
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