LONDON, 2016-Feb-12 — /Travel PR News/ — British Airways is to serve up the best in Cornish premium beer on board its flights from March 1.
Family-owned St Austell Brewery has stepped up to the bar to work in partnership with the airline to offer its craft-brewed beers to millions of British Airways customers flying all over the world.
Specially commissioned 330ml cans of St Austell Brewery’s top tipple, the Cornish pale ale Tribute, will soon become a regular feature for travellers and be available for customers flying long-haul, in Club Europe short-haul flights, and in British Airways’ network of global lounges.
As well as being a favourite in its South West heartland, Tribute is also one of the fastest growing ale brands in the United Kingdom.
It was ‘draughted’ in as part of a move to offer the airline’s customers a taste of premium regional brands from across the length and breadth of the whole United Kingdom.
Founded in 1851 by Cornishman Walter Hicks, today St Austell Brewery remains an independent and family-owned business, offering a wide range of top quality award winning beers and operates an estate of 170 pubs, inns and hotels.
Troy Warfield, British Airways’ director of customer experience, said: “St Austell Brewery’s beer is the best of British so we’re delighted to offer it to customers in our lounges and on board our flights.
“We’re very proud to bring one of Britain’s premium regional beers to a wider audience so they can appreciate this perfectly balanced brew and enjoy a taste of one of the South West’s most popular brews.”
James Staughton, St Austell Brewery’s managing director, said: “Tribute Cornish Pale Ale has experienced huge success over recent years, but this agreement truly marks it out as the beer of the moment.
“It is testament to the quality and flavour of our locally produced beer and the strong identity that Cornwall has that Tribute was chosen to be served on board British Airways flights.
“This is an historic day for St Austell Brewery and we are thrilled that British Airways’ customers will be able to enjoy a true taste of Cornwall while flying all around the world. “
A short film shows the journey from the brewery to the beer being served on board a British Airways’ long-haul flight: www.youtube.com/watch?v=8DbM6WMd6wE
British Airways works with other well-known brands from around the UK and beyond, to offer customers a wide range of premium tastes for in-flight dining.
For further information about flights, holidays and our products and services, visit ba.com or to book a flight call British Airways on 0844 493 0787.
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For further information, please contact the British Airways press office on 020 8738 5100 or Jeremy Mitchell, St Austell Brewery’s director of marketing and communications on 01726 627149 or email: Jeremy.Mitchell@staustellbrewery.co.uk
Notes to editors:
St Austell Brewery
- St Austell Brewery was named Best Regional Brewer 2013 and 2014, and its flagship Tribute Ale (4.2% ABV) was named Best Regional Cask Ale 2012, 2013 and 2014, at the Publicans Choice Awards
- The company brews five main cask ale beer brands: Tribute, Proper Job, Trelawny, Cornish Best, IPA and HSD. Korev Cornish Lager and Mena dhu stout are also available on draught
- The bottled beer range consists of HSD, Tribute Ale, Proper Job, Admiral’s Ale, Trelawny, Clouded Yellow wheat beer Mena Dhu Stout and Korev Cornish Lager.
St Austell Brewery is the South West’s leading wholesale supplier to the licensed hospitality sector, delivering beers, lagers, ciders, wines, spirits and soft drinks to nearly 5000 bars, restaurants, hotels, pubs and clubs in South West England. It is also one of Cornwall’s largest employers with over 1,000 full and part time employees, 300 working in its brewing, distribution and head office functions and 700 serving customers in St Austell Brewery’s 25 managed pubs, hotels and inns. St Austell Brewery’s 145 tenanted pubs also provide valuable employment to thousands more across the South West. The brewery has a local sourcing policy to work wherever it can with local trades people, food suppliers, colleges and farms.
Contact Details:
For more information please contact press.office@ba.com
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British Airways to serve up Tribute—the best in Cornish premium beer on board its flights from March 1