British Airways is the first airline to partner with the Department for Transport on a new initiative to make travel easier for people with disabilities
- New campaign highlights British Airways’ Beyond Accessibility training programme, which supports staff in assisting more than half a million customers with disabilities who fly with the airline each year
- Airline recently launched dedicated customer care team with direct phone line for travellers requiring additional assistance
- In 2019 British Airways became the first and only airline to be awarded an Autism Friendly Award by the National Autistic Society
- British Airways works with specialist charity groups and accessibility experts as it aims to become the airline of choice for customers with both hidden and visible disabilities
LONDON, UK, 2019-Oct-30 — /Travel PR News/ — British Airways is the first airline to partner with the Department for Transport on a new Government-backed initiative to make transport more inclusive and help people with disabilities travel with confidence.
The ‘It’s everyone’s journey’ campaign highlights a number of improvements the airline has made to make travel easier for the one in five disabled people in the UK, including its substantial investment in a global accessibility training programme, and calls for other airlines to follow suit.
In September, British Airways launched its dedicated customer care team with a dedicated phone line for travellers who require additional assistance, helping to ensure every journey they take with the airline is as straightforward and stress-free as possible.
Earlier this year the airline launched its Beyond Accessibility training programme for almost 30,000 customer service agents. Since the introduction of the programme in January, the carrier has seen a significant increase in customer satisfaction from travellers who require additional assistance and it continues to work with disability specialists to provide insightful tools for its people, including a video library providing information about different types of disabilities and practical advice on how to support customers at each stage of their journey.
Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “We are thrilled to be part of, and support, the Department for Transport’s ‘It’s everyone’s journey’ campaign. We know it can be difficult for customers with additional needs to travel and British Airways is committed to creating an environment that is inclusive and makes it easier for more than half a million disabled customers who travel with us each year.”
In April, British Airways became the first and only airline to be awarded the renowned Autism Friendly Award by the National Autistic Society and has since become the first airline to produce a Visual Guide to Flying to help customers prepare for their flight. The guide, which can be found on ba.com, is endorsed by the National Autistic Society and explains the sights, sounds, smells and experiences customers may encounter during their journey.
Notes to editors
- More information on the range of services offered by British Airways for customers with additional accessibility needs can be found here.
- The British Airways Accessibility Team can be contacted via UK freephone number 0800 408 1100 from Monday to Saturday, 09:00 to 17:00. Outside of this time, customers can leave a message for the team and they will respond.
- British Airways is investing £6.5 billion for its customers over five years, taking delivery of 73 new aircraft including A350 and 787s, refurbishing its long-haul fleet with new cabins so they look and feel new, introducing new, redesigned lounges, new dining across all cabins, new bedding and amenity kits for First, Club World and World Traveller Plus, best quality onboard WiFi to every aircraft and providing access to power at every aircraft seat. The airline recently introduced its Club Suite, a new business class seat with direct aisle access on its A350 aircraft, which will be rolled out across the British Airways’ long-haul fleet over the next few years.
Contact Details:
For more information please contact press.office@ba.com.
Source: British Airways
###