New opening aims to restore a bygone era of glamour to the Brunkebergstorg district and signifies first-time presence in Sweden for the Preferred brand
CHICAGO, 2016-Sep-21 — /Travel PR News/ — Slated to open in March 2017 after a grand-scale development, At Six – a contemporary art hotel continuing the Swedish tradition for elegant design aesthetics, craftsmanship and comfort – has joined Preferred Hotels & Resorts, a global brand that represents the finest and most diverse portfolio of independent hotels and independent hotel experiences. Upon its launch, At Six will be the newest experience available within the Preferred Hotels & Resorts LVX Collection, which offers guests exceptional, renowned properties in vibrant cities and resort destinations, featuring the finest accommodation accompanies by attentive and engaging personal service.
Located on Brunkebergstorg Square, which was once the favorite haunt of 19th century high society, At Six promises to reinstate this central Stockholm district as the hub for bon vivants. Conceptualized by Nordic Hotels & Resorts and award-winning London architectural firm Universal Design Studio, At Six will offer 343 immaculately-designed and spacious guestrooms, including 41 suites and a presidential suite covering 915 sqft with private rooftop terrace. Communal facilities to be enjoyed upon launch include modern art collections and exhibitions curated by Sune Nordgren, wine bar, cocktail bar, brasserie and gym. Positioned to become the city’s preeminent destination for dining and socializing, the adjacent two-story rooftop restaurant, bar and terrace will serve cuisine by award-winning local chef Frida Ronge and sweeping views of the capital. For meetings and events, the hotel comprises 2000sqm flexible space, which can accommodate anything from 850 people to intimate groups of four.
“At Six will offer a new kind of hotel experience in Stockholm, one that is tailor-made for today’s luxury travellers,” said Jennie Hahmann Håkanson, Managing Director for At Six. “Elegance with a twist is our motto, and we are creating a place that is both a retreat and a stage. Preferred Hotels & Resorts is a perfect match for us and we look forward to our partnership.”
“We are delighted to welcome At Six as the first-ever Preferred Hotels & Resorts property in Sweden, marking our entry into the Scandinavian market,” said Philipp Weghmann, Executive Vice President of Europe for Preferred Hotels & Resorts. “This hospitality project spearheads the regeneration of the Norrmalm district in central Stockholm, creating a dynamic multi-use luxury hotel and social venue for both locals and travelers to enjoy. At Six is set to become the city’s next hotspot, and we look forward to a successful collaboration for years to come.”
This new partnership heralds the start of a wider partnership with Nordic Hotels & Resorts, operator of At Six and Scandinavia’s leading hotel brand, with three of the group’s other properties – Hotel Oleana in Bergen, Norway; Nordic Light in Stockholm, Sweden, and Skt. Petri in Copenhagen, Denmark – already brought into membership of the Preferred brand. Additional properties are scheduled to join the Preferred portfolio over the next several years. Weghmann travelled to Oslo in May 2016 with Lindsey Ueberroth, President & CEO of Preferred Hotels & Resorts, to personally sign the contract at Nordic Hotels & Resorts headquarters with the brand’s CEO Torgeir Silseth.
As a member of Preferred Hotels & Resorts, At Six will benefit from a variety of services provided through the brand’s global infrastructure, including strategic group, corporate, and leisure sales, integrated marketing solutions, comprehensive revenue management, global connectivity through reservations services, progressive distribution technology, and individualized guest support. The property will be required to maintain the high quality standards and unparalleled service levels mandated by the Preferred Hotels & Resorts Integrated Quality Assurance Program. As a further enhancement to the stay experience, guests booking At Six will be eligible to enroll in the iPrefer hotel rewards program, which extends points redeemable for cash-value Reward Certificates, elite status, and special benefits such as complimentary internet to members at more than 600 participating Preferred Hotels & Resorts properties worldwide.
For more information visit www.hotelatsix.com and www.preferredhotels.com
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Editor’s notes
About At Six
At Six features 343 hotel rooms, including 42 smaller and larger suites. Restaurants, bars, gym & wellness and 2000 m2 event and meeting space. Design by Universal Design Studio, an award-winning architecture and interior design practice with previous projects and clients including Ace Hotel, Vitra, LVMH, The Victoria and Albert Museum, Frieze Art Fair and National Gallery in London. Art curation by Sune Nordgren, a former international museum director (Malmö Konsthall, BALTIC Centre for Contemporary Art in Gateshead UK, The National Museum of Art in Oslo among others), artist, designer, art critic and TV host. At Six is operated by Norwegian hotel mogul Petter Stordalen’s Nordic Hotels & Resorts, in alliance with – inter alia, The Thief Oslo, Copperhill Åre, Yasuragi Hasseludden and Skt Petri Copenhagen. Adjacent to At Six another lifestyle hotel, Hobo, is under construction; a creative and community-oriented hub; as well as Tak, a grand rooftop restaurant, bar and terrace, also managed by Nordic Hotels & Resorts.
About Preferred Hotels & Resorts
Preferred Hotels & Resorts℠ is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The iPrefer™ hotel rewards program, Preferred Residences℠, Preferred Family℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience.
Media Contacts
For At Six: Jenny Edh Jansen, Director of Marketing & PR T: +46 707 144 131 E: jenny.edh.jansen@hotelatsix.com
For Preferred Hotels & Resorts: Terri McCollin, Director, Public Relations – EMEA T: +44 20 7440 0316 E: tmccollin@preferredhotels.com
SOURCE: Preferred Hotel Group