2013-03-21 — /travelprnews.com/ — With its new iPhone app, “Music in the Sky,” Air France Music has not only attracted music lovers but also the jury of the Strategies / Amaury Media digital marketing 2013 Grand Prix, last night winning an award for its original and fun concept, in the “Mobile app / brand tablet” category.
What could be more innovative than raising your iPhone towards the sky to catch pieces of music hidden in the clouds, and make up a trendy playlist!
Launched in November 2012, the Air France Music iPhone app, designed by BETC, also offers music lovers the privilege of traveling to discover new tracks depending on where they land, from Paris to Tokyo via Buenos Aires, each sky has its own tracks. The success of this new app is such that four months after its launch, it has already been downloaded over 60,000 times!
With “Music in the Sky”, Air France Music fans can for the first time also enjoy “on air” tracks on the ground which were previously only played on board. Finally, several times a year, Air France Music offers fans the opportunity to win other unreleased tracks, concert tickets and air tickets, by discovering hidden games in the sky.
The Strategies / Amaury Media Marketing Grand Prix awards the best communication projects and mobile and online achievements implemented between February 2012 and January 2013.
The Air France Music application can be downloaded free of charge from the Apple Store: https://itunes.apple.com/us/app/air-france-music/id569116658?ls=1&mt=8. “Music in the Sky” will also soon be available on Android.
Find Air France Music on Facebook (166,000 fans) at http://www.facebook.com/airfrancemusic.