Air France launches new world exclusive “AF Press” App

2013-04-16 — /travelprnews.com/ — Today, Air France launches its new world exclusive “AF Press” app, offering its French travel saver card users* equipped with an iPad the possibility to download free of charge a selection of magazines and newspapers onto their tablet.

AN EXTENDED PRESS OFFER THANKS TO THE AF PRESS APP!

Each year, Air France offers its customers access to several million newspapers and magazines around the world, available in its lounges, boarding areas and on board its cabins at the front of the aircraft. The “AF Press” app completes this paper press offering by enabling customers to download their preferred publications up to 24 hours before their flight until the time of departure and read them before, during and after their trip.

The new Air France app will be gradually supplemented with French and international publications. It will be extended throughout the year to all the Company’s customers equipped with a personal screen, smartphones or iOS, Android or Windows 8. Moreover, the Air France Magazine and Air France Madame publications are available for download free of charge, with or without a flight reservation, by all “AF Press” users.

“With this innovative digital press offer, the Company is meeting the expectations of frequent travelers while on the move and is adapting to new information consumer habits while contributing to reducing environmental impact.” stated Christian Herzog, SVP Marketing Air France-KLM.

DIGITAL INNOVATION AT THE SERVICE OF CUSTOMERS

Air France has been investing in digital innovation for many years in an aim to offer its customers even more services available on smartphone and tablet. The digital press offer is already accessible on iPads available for customers to use in the La Première lounge and the Business lounges in Halls L and M at Paris-Charles de Gaulle airport.

* Customers travelling on a Travel Saver fare

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