Agoda Reports Strong Growth in Domestic Valentine Travel with Surat Thani Leading Thai Couples’ Destination Choice
(IN SHORT) Agoda has identified Thailand’s most popular Valentine’s Day destinations based on accommodation search trends among couples. Domestic travel interest rose significantly this year, with searches increasing by nearly 130 percent, partly due to the holiday falling on a weekend. Surat Thani recorded the fastest growth in popularity, particularly for its island and coastal attractions. Beach destinations remained the top choice overall, while mountain locations such as Kanchanaburi and Khao Yai and urban destinations such as Chonburi and Bangkok also attracted strong interest. The findings highlight a growing trend among Thai couples to plan meaningful travel experiences for special occasions.
(PRESS RELEASE) SINGAPORE, 2026-Mar-2 — /Travel PR News/ — Agoda has released new data highlighting the most popular Valentine’s Day destinations among Thai couples, based on accommodation search activity on its digital travel platform. The findings reveal a significant increase in interest in domestic romantic getaways, with accommodation searches rising by nearly 130 percent compared with the previous year. The timing of Valentine’s Day on a weekend contributed to the stronger demand, encouraging more couples to plan short trips together.
Among all destinations, Surat Thani recorded the fastest growth in interest, with accommodation searches increasing more than tenfold compared with the previous year. The province’s coastal scenery and island attractions, including Koh Samui’s beaches and excursions through Ang Thong National Marine Park, have made it an increasingly appealing choice for couples seeking a romantic setting.
Beach destinations remained the most popular category overall. In addition to Surat Thani, Nakhon Si Thammarat attracted growing interest from travelers looking for quieter seaside environments combined with cultural experiences. Krabi continued to be a preferred destination thanks to its dramatic coastal landscapes and clear waters, while Hua Hin maintained its popularity among couples seeking a relaxed beach holiday within easy reach of Bangkok.
Mountain and nature destinations also saw increased interest among couples looking for cooler climates and scenic surroundings. Kanchanaburi showed the strongest growth within this category, with accommodation searches more than tripling compared with last year. The area’s river landscapes and natural attractions, including the River Kwai Bridge and Erawan National Park, continue to attract visitors. Khao Yai remained a favored destination for couples drawn to natural scenery and vineyard settings, while Chiang Mai continued to appeal through its mix of cultural heritage and mountainous landscapes.
Urban destinations remained attractive to couples looking to combine romance with vibrant city experiences. Chonburi recorded the strongest growth among city locations, with search volumes more than doubling year over year. The area offers a mix of urban convenience and coastal scenery, including Bangsaen Beach. Pattaya continued to draw visitors with its combination of scenic viewpoints and beachfront settings, while Bangkok remained a popular option for couples interested in iconic landmarks and rooftop venues overlooking the city skyline.
Akaporn Rodkong, Country Director for Agoda in Thailand, noted that Valentine’s Day remains an important travel period for couples and that many travelers are choosing destinations that provide both meaningful experiences and distinctive settings. He said couples are increasingly selecting locations that help create memorable shared experiences, whether through beach escapes, nature-focused retreats, or city-based trips. Agoda continues to provide a wide range of travel options, including millions of accommodation listings, flight routes, and travel activities available through its platform.
Travelers can explore Agoda’s travel offers through its website and mobile application, which provide access to more than six million accommodation properties, over 130,000 flight routes, and hundreds of thousands of activities and experiences worldwide.
SOURCE: Agoda Company Pte. Ltd.
