Accor and Global Corporations Form Advisory Council to Shape Future of Corporate Travel
The global hospitality Group and representatives from 17 international corporations form an advisory council to design and shape a new era of corporate travel and meetings for 2025 and beyond
(IN SHORT) Accor, a leading global hospitality group, has formed the Accor Global Leadership Council (GLC) in partnership with executive travel managers and buyers from 17 international corporations. The GLC aims to reshape the future of corporate travel and meetings for 2025 and beyond. The council’s first session in Paris addressed key priorities such as traveler experience and well-being, cost management, and sustainability. Representing over 2.7 million travelers, the council seeks to generate actionable strategies for the global business travel sector. Accor plans to publish a comprehensive report on the council’s findings later this year.
(PRESS RELEASE) Paris, France, 2024-Jun-22 — /Travel PR News/ — Accor, a leading global hospitality group, has partnered with executive travel managers and buyers from 17 international corporations to establish the Accor Global Leadership Council (GLC). This innovative advisory board aims to redefine corporate travel and meetings for 2025 and beyond. The GLC brings together business leaders from diverse industries such as financial services, engineering, manufacturing, transportation, energy, professional services, and technology, along with senior executives from Accor.
The inaugural session, held in Paris and hosted by Sophie Hulgard, Chief Sales Officer at Accor, focused on evolving corporate and traveler expectations, the importance of recognition, personalization, and B2B loyalty, sustainability, emerging traveler trends, distribution and pricing, and an in-depth look at Sofitel, the hosting hotel brand.
Council members, representing a combined workforce of over 2.7 million travelers, identified three key priorities for business travel:
- Traveler experience and well-being – including employee engagement, wellness, traveler security, and digital efficiencies.
- Cost management and optimization – including program compliance, pricing, cost reduction, and cost avoidance.
- Sustainability – including sustainable actions, carbon budgets, and diversity, equity, and inclusion (DEI).
Sophie Hulgard emphasized the importance of adapting to the rapidly evolving dynamics of corporate travel, noting that the GLC provides a vital platform for sharing insights and developing solutions to meet changing needs.
The GLC aims to generate actionable strategies to drive and transform business travel on a global scale. Accor plans to compile the council’s findings into a comprehensive report to be released later this year.
Karelle Lamouche, Chief Commercial Officer for Accor’s Premium, Midscale & Economy Division, highlighted the ongoing transformation in corporate travel, driven by flexibility, sustainability, and personalization. She affirmed Accor’s commitment to anticipating and meeting the evolving needs of business travelers, ensuring that every journey is enriching and impactful.
ABOUT ACCOR
Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,600 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit www.group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.
Media Contact:
Line Crieloue
Vice President Group Corporate External Communications – Accor
line.crieloue@accor.com
Source: Accor
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