People would rather cut back on home improvements and eating out than on a holiday
2012-10-10 — /travelprnews.com/ — New research from ABTA released today reveals that in 2012 UK consumers took an average of 3.51 holidays in the UK or overseas, a decrease from 3.82 in 2011 but up from 3.2 in 2010. Younger travellers bucked the trend with those aged 15-34 taking more breaks in 2012 than 2011.
Table 1.1 Average number of holidays taken
| 2012 | 2011 | 2010 | |
| Average number of UK holidays taken | 2.11 | 2.26 | 2.0 |
| Average number of overseas holidays taken | 1.4 | 1.56 | 1.2 |
The research also shows there is a significant number of consumers for whom a holiday is a necessity they cannot do without, with one in five [19%] feeling this way about a longer overseas holiday and one in ten [12%] for a longer holiday in the UK. Nearly a quarter (24%) of those aged over 65 say that a longer holiday overseas is a necessity they couldn’t do without.
Additionally, holidays came out on top as the item consumers would be most unwilling to cut back on; this is particularly true amongst women [see table 1.2 below]. Brits would rather cut back on other leisure activities, new electronic gadgets, home improvement and eating out throughout the year before they cut back on a holiday.
Mark Tanzer, ABTA Chief Executive said: “It is clear that in the current economic climate, holidaymakers are being cautious about how they spend their holiday budget and the number of holidays that they take in a year. In spite of this, it appears many Brits are determined not to give up their annual holiday. Many people consider their annual holiday a necessity, not a luxury and given the choice they would rather make sacrifices in other parts of their lives than pass up on their holidays.”
Table 1.2 Which of the following would you be most unwilling to cut back on?
| Total | Men | Women | |
| A holiday | 35% | 32% | 38% |
| Leisure Activities | 18% | 21% | 15% |
| New electronic gadgets | 18% | 17% | 18% |
| Home improvement | 15% | 16% | 15% |
| Eating out throughout the year | 14% | 14% | 14% |
The weather is the main factor that drives Britons’ love of overseas holidays, with almost one in four people [23%] saying their main reason for taking an overseas holiday is to get some sunshine; twice as many as saying they go overseas to experience a new culture or food [12%]. When asked about their attitudes towards taking holidays in the UK, the main reason, cited by a third [33%] of respondents is to relax.
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Notes to editors
*Consumer research was conducted by Arkenford Ltd (www.arkenford.co.uk) who specialise in tourism and leisure market research. The ABTA Consumer Trends survey generated response from a nationally representative sample of 2008 consumers using an online research methodology and related to holiday booking habits in the 12 months to September 2012. Fieldwork was conducted in September 2012.
About ABTA
ABTA has been at the heart of travel for more than 60 years. Our purpose is to help our Members to grow their businesses successfully and sustainably, and to help their customers – the travelling public – have confidence in their travel experience.
The ABTA brand stands for expertise, reliability and fairness. These qualities are core to us. They ensure that holidaymakers remain confident in the holiday products that they buy from our Members.
We help our Members and their customers navigate through today’s changing travel landscape by providing schemes of financial protection and a course of redress if something goes wrong; by raising standards in the industry and by giving guidance on issues from sustainability to health and safety; and by presenting a united voice to government to ensure the industry and the public get a fair deal.
ABTA currently has around 1,300 Members and represents over 5,000 retail outlets and offices. For more details about what we do, what being an ABTA Member means and how we’re working at the heart of the industry to ensure that we continue to build confidence in travel visit www.abta.com.
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