(NEWS) MALE, Maldives, 2026-Feb-2 — /Travel PR News/ — Visit Maldives Corporation (VMC) has convened its Quarterly Insights: Maldives Tourism Intelligence Briefing for the first quarter of 2026, bringing together tourism industry leaders, government officials and private-sector stakeholders to assess performance, exchange market intelligence and align on strategic priorities for the year ahead. Based on details shared in official updates, the session forms part of VMC’s ongoing effort to provide timely, data-driven insights while strengthening collaboration across the tourism ecosystem.
Opening the briefing, VMC’s Chief Executive Officer and Managing Director, Ibrahim Shiuree, outlined the strong performance of Maldivian tourism in 2025 and signalled that 2026 would place a greater emphasis on content creation and destination storytelling. According to official statements, he highlighted plans to roll out the Creatoll platform for content creators, alongside a dedicated summit, as part of efforts to showcase the Maldives’ natural and cultural assets and reinforce its positioning as a premium destination.
The session also featured detailed market analysis from VMC’s leadership team. Chief Operating Officer Sabeeha Ahmed presented data on arrivals trends, source market composition and demand outlook, while Chief Commercial Officer Nasrulla Adam outlined key promotional priorities for the year. Creative Director Ahmed Afruh Rasheed introduced the SeaSational Summer campaign, a targeted initiative aimed at stimulating travel during the 2026 shoulder season through digital marketing and destination-led storytelling.
In his closing remarks, Board Chairperson Abdulla Giyas framed the Quarterly Insights series as a central mechanism for continuous, evidence-based dialogue between VMC and the wider industry. Based on official comments, he pointed to record arrivals and revenues as evidence of recent success, while emphasising a strategic shift away from volume-driven growth toward higher yield, increased visitor spend and improved seasonality. He also underscored the importance of industry feedback in shaping policy and marketing strategies amid ongoing global uncertainty.
The briefing concluded with an interactive session that allowed participants to share perspectives, discuss challenges and provide input on future priorities, followed by networking opportunities designed to foster closer partnerships across the sector. VMC has indicated that it will continue to host the Quarterly Insights series as part of its commitment to transparency, collaboration and data-led tourism development, with the next session scheduled for April and expected to include additional data from key national bodies such as the Maldives Monetary Authority, Maldives Inland Revenue Authority and Maldives Airports Company Limited.
