Emirates Triumphs at Business Traveller Middle East (BTME) 2025 Awards, Winning Four Prestigious Titles
(IN SHORT) Emirates triumphed at the Business Traveller Middle East (BTME) 2025 awards, winning ‘Best Airline Worldwide’ for the twelfth year in a row, alongside ‘Best First Class,’ ‘Best Premium Economy Class,’ and ‘Best Airport Lounge in the Middle East.’ The airline’s ongoing investment in fleet upgrades, luxury services, and expansion initiatives continues to enhance its global brand and reinforce its position as a leader in aviation. Emirates’ commitment to delivering top-tier experiences both onboard and on the ground remains central to its success.
(PRESS RELEASE) DUBAI, 2025-Apr-29 — /Travel PR News/ — Emirates took home four prestigious accolades at the Business Traveller Middle East (BTME) 2025 awards last night, further cementing its position as a global leader in aviation. For the twelfth consecutive year, Emirates was named ‘Best Airline Worldwide.’ The airline also earned ‘Best First Class,’ ‘Best Premium Economy Class,’ and ‘Best Airport Lounge in the Middle East.’
Adil Al Ghaith, Senior Vice President of Commercial Operations, Centre, and Dr. Nejib Ben Khedher, Divisional Senior Vice President of Skywards, accepted the awards on behalf of Emirates. The awards, celebrated for recognising excellence across the business travel ecosystem, are determined through a transparent public voting process, honouring innovations and top-tier service that shape the future of the travel industry.
These wins highlight Emirates’ ongoing commitment to enhancing both the onboard and ground experience for its passengers across all classes. The airline continues to invest in upgrading its fleet and offering superior service, ensuring a seamless travel experience for its customers.
Since launching its retrofit programme in 2022, Emirates has made significant strides in upgrading its fleet. The programme, aimed at refreshing 219 aircraft, has already seen 51 aircraft fully upgraded, with continued momentum towards completing the transformation. In addition, the airline has welcomed its first A350 aircraft, equipped with cutting-edge products and technologies. These new and upgraded aircraft are being deployed to additional cities, ensuring that passengers enjoy consistent, high-quality service whether traveling to or through Dubai.
By the end of this year, Emirates will serve over 70 cities worldwide with refurbished Boeing 777s, Airbus A380s, and new A350s, further enhancing its network and travel offerings.
Emirates’ First-Class experience continues to be regarded as the gold standard in luxury air travel. Passengers can enjoy private, fully enclosed suites, complemented by unlimited caviar, Dom Pérignon champagne, hydra-active pyjamas, Byredo skincare products, Voya sustainable shower amenities, and Bulgari amenity kits. Every detail is designed to provide the ultimate comfort for long-haul flights.
Since its introduction in 2022, Emirates Premium Economy Class has gained widespread acclaim and multiple global awards. With 65 Emirates A350s now featuring Premium Economy Class, the airline is making luxury travel more accessible. The Premium Economy experience offers spacious reclining leather seats, complimentary amenity kits on select flights, premium culinary experiences, and the exclusive Chandon Vintage Brut 2017 sparkling wine.
On the ground, Emirates’ three First-Class Lounges at Dubai International Airport offer a host of premium amenities, including dedicated premium duty-free shopping areas, à la carte dining with diverse menu options, a Timeless Spa offering complimentary services, a wine cellar for tastings and purchases, and a cigar bar. These lounges are designed to offer passengers an exceptional experience, with unparalleled luxury and convenience.
Emirates continues to build its brand strength, with its value soaring to US$ 8.4 billion in 2024, a 27% increase over the previous year. The airline now ranks among the top five most valuable airline brands globally and is the most valuable airline brand outside the U.S., as well as the most valuable Middle Eastern airline brand.
This remarkable growth reflects Emirates’ commitment to providing the best products and services, staying ahead of evolving traveler preferences, expanding its global network, and executing bold, distinctive sponsorship campaigns. These initiatives have strengthened the airline’s brand equity on the global stage.
Media contact:
Email: pr@emirates.com
SOURCE: The Emirates Group
