Picture credit: Unsplash
(IN SHORT) Lady Gaga announced on March 10th that her only Asian stop will be in Singapore, with shows scheduled on May 18, 19, 21, and 24. The revelation ignited excitement among her “Little Monsters,” with over one million fans joining the presale ticket queue within 10 minutes. Amadeus Navigator360™ data from April 3 reveals that flight searches to Singapore spiked by 57% on the day of the announcement, and surged an additional 41% on the days presale tickets were released, marking the highest spike in flight searches for Singapore-bound travel in May this year. Hotel occupancy in Singapore during the concert period also grew by at least 10% compared to last year, according to Amadeus Demand360® data. Fans are booking flights from key global cities, and these trends underscore the significant impact of event-driven travel on the hospitality sector. Paul Wilson from Amadeus emphasized the importance of leveraging this data to optimize marketing strategies and enhance tailored offerings for travelers. The trends are in line with Amadeus’ 2024 and 2025 Travel Trends reports, which highlight a rise in music tourism and a growing desire among travelers for meaningful, spontaneous travel experiences.
(PRESS RELEASE) MADRID, 2025-Apr-7 — /Travel PR News/ — On March 10th, Lady Gaga revealed that her sole Asian stop will be in Singapore, where she is scheduled to perform on May 18, 19, 21, and 24. The announcement sent shockwaves through her fan base—affectionately known as her “Little Monsters”—with reports indicating that more than one million fans joined the presale ticket queue within just 10 minutes. Data extracted from Amadeus Navigator360™ on April 3 highlights a notable surge in flight searches to Singapore, directly tied to her tour announcement.
Specifically, the volume of flight searches to Singapore increased by 57% on March 10th—the day of the tour announcement. This surge intensified further when presale tickets went live on March 18th, 19th, and 20th, with search traffic rising an additional 41%. This peak represents the highest recorded spike in flight searches for travel to Singapore in May so far this year. Additionally, hotel occupancy in Singapore for the four-night concert period has grown by at least 10% compared to the previous year, as per Amadeus Demand360® data pulled on April 1.
Fans, known as Little Monsters, are booking flights from a diverse range of cities worldwide. Key origin points include Seoul, Denpasar, Tokyo, Mumbai, Taipei, Hong Kong, London, Sydney, Delhi, Melbourne, Jakarta, and Manila. Bookings have continued to increase steadily since the tour dates were announced.
Paul Wilson, Vice President, Hospitality for Asia Pacific at Amadeus, commented, “As we observe this substantial spike in flight searches for Lady Gaga’s concerts in Singapore, it is critical for hoteliers to harness forward‑looking data to fine-tune their marketing strategies. Amadeus’ insights and technology empower travel industry players to enhance their offerings through tailored, personalized packages. By grasping the trends in event‑driven travel and focusing on a traveler-centric approach, hoteliers can optimize their services and maximize revenue opportunities, ensuring a warm welcome for fans from around the globe.”
This data aligns with Amadeus’ 2024 Travel Trends, which highlighted a boom in music tourism, and resonates with the findings of the 2025 Amadeus Travel Trends report. The latter notes that modern travelers are increasingly seeking spontaneous travel experiences that foster genuine, in-person connections. As Lady Gaga’s latest anthem, “Garden of Eden,” lyrically captures: “Go get your friends and meet me on the floor.”
All data referenced in this announcement is sourced from Amadeus Travel Intelligence. Flight data is derived from Amadeus Navigator360™ as of April 3, 2025, and hotel data is from Amadeus Demand360® as of April 1, 2025. Navigator360™ stands as the most comprehensive repository of hotel, air, and sociodemographic data available, empowering businesses to identify emerging travel trends, while Demand360® offers a detailed view of market insights from over 41,000 hotel properties worldwide.
Media contact:
Shirlynn Oh
Corporate Communications
SOURCE: Amadeus IT Group
