Wyndham Hotels & Resorts Launches Cutting-Edge Technology and New Marketing Campaign at 2025 Global Conference

(IN SHORT) Wyndham Hotels & Resorts kicked off its 2025 Global Conference with the launch of several initiatives designed to help hotel owners improve guest experiences, streamline operations, and grow their businesses. These initiatives include the launch of Wyndham Connect PLUS, new sourcing solutions, enhanced benefits for Wyndham Rewards members, and a new marketing campaign. With a strong focus on its OwnerFirst™ approach, Wyndham continues to provide franchisees with the tools they need to succeed.

(PRESS RELEASE) LAS VEGAS, 2025-May-22 — /Travel PR News/ — Wyndham Hotels & Resorts, the world’s largest hotel franchisor, kicked off its 2025 Global Conference in Las Vegas with an exciting announcement of over half a dozen new initiatives designed to redefine hotel ownership and elevate the guest experience. In front of thousands of hotel owners, suppliers, and Wyndham team members, the company highlighted advancements in technology, sourcing, loyalty, and marketing, all with the goal of providing more value to hotel owners while improving operational efficiencies and enhancing guest satisfaction.

“As the world’s largest hotel franchisor, we believe in putting hotel owners first,” said Geoff Ballotti, President and CEO of Wyndham Hotels & Resorts. “Every decision we make is grounded in ensuring the long-term success of our owners. Whether it’s through our #1 rated rewards program, best-in-class technology, or top-tier operational support, we’re focused on delivering solutions that help owners grow their businesses and better serve their guests.”

Wyndham Hotels & Resorts introduced several exciting tech innovations, including the launch of Wyndham Connect PLUS, an AI-powered guest engagement platform that builds upon Wyndham’s existing technology. This updated platform enhances the guest journey with automated text messaging and voice assistance, allowing guests to easily book stays, ask questions, and access tailored recommendations. Additionally, the new self-service check-in solution helps hotels free up critical staffing resources. Franchisees can pilot the platform at no extra cost through the end of the year.

Wyndham also unveiled Wyndham Gateway, a new guest Wi-Fi portal that offers a centralized login experience, providing an additional revenue stream through Wi-Fi upsell opportunities and eliminating the need for loyalty enrollment. The portal is designed to enhance the guest experience while helping hotels increase profitability.

To help owners streamline their operations, Wyndham introduced Wyndham Marketplace, a new hotel shopping platform that simplifies the process of finding, comparing, and purchasing brand-approved products at deeply negotiated rates. Additionally, Wyndham has partnered with sbe’s Everybody Eats food and beverage solution, allowing hotel owners to offer restaurant-quality offerings without the need for large kitchen operations.

Wyndham also addressed a growing concern in the hospitality industry—access to affordable, high-quality insurance—by partnering with HUB International. This partnership offers Wyndham franchisees tailored insurance solutions that meet brand standards, improve coverage, and lower costs.

Building on the success of its industry-leading rewards program, Wyndham Rewards®, the company launched Wyndham Rewards Experiences, which allows members to use points to bid on premier live events and exclusive experiences. This initiative leverages partnerships with world-renowned brands such as Madison Square Garden, Radio City Music Hall, and Caesars Rewards. Additionally, Wyndham Rewards members will soon enjoy dining perks through a partnership with Applebee’s Neighborhood Grill + Bar®, offering members the ability to earn points on mobile orders from nearly 1,500 Applebee’s locations nationwide.

To further support its franchisees, Wyndham announced that it will soon adjust how it reimburses hotel owners for free night stay redemptions, incorporating guest satisfaction scores alongside occupancy to reward hotels providing excellent guest experiences.

Wyndham Hotels & Resorts will launch a bold new marketing campaign, “Where There’s a Wyndham, There’s a Way,” uniting Wyndham Hotels & Resorts and Wyndham Rewards under one singular identity. The campaign will run nationwide across multiple platforms, including TV, streaming, social media, and digital advertising, ensuring Wyndham reaches travelers wherever they are.

These initiatives are part of Wyndham’s OwnerFirst™ approach, which has led to nearly 96% franchisee retention and a record development pipeline. Since going public in 2018, Wyndham has invested nearly $350 million in technology, sales, marketing, and digital innovations, further enhancing its support for hotel owners and providing a solid foundation for continued growth.

The 2025 Wyndham Global Conference runs through May 21 and is expected to be one of the largest gatherings of hoteliers and hotel suppliers in the world. For more information on Wyndham Hotels & Resorts and franchising opportunities, visit www.wyndhamdevelopment.com.

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SOURCE: Wyndham Hotels & Resorts, Inc.