Travelport announces British Airways and Iberia sign up for its leading airline merchandising solution

Langley, UK, 2016-Feb-19 — /Travel PR News/ — Travelport (NYSE:TVPT), a leading Travel Commerce Platform has today announced new agreements with British Airways and Iberia that sees both airlines sign up for Travelport’s industry leading airline merchandising solution, Travelport Rich Content and Branding. The agreement continues Travelport’s long standing relationship with both British Airways and Iberia and demonstrates the value the airlines see in Travelport’s innovative merchandising and retailing technology.

The solution takes branded fares, product attribute selling, comparison shopping and ancillary service attachments to a unique and innovative level in the travel industry by enabling airlines to fully display their brand proposition, exactly as they would on their own websites. It includes rich product descriptions and graphics, optional or ancillary products for sale, including fares families and gives airlines the greatest control possible over how their products appear on travel agents’ screens.

Travelport has continued to enhance Rich Content and Branding by adding powerful, new search functionality and increased opportunities for upselling by offering the ‘next product/price point up’, with a full comparison of associated attributes and ancillaries.

Rich Content and Branding continues to differentiate Travelport from its peers in the indirect distribution channel and has continued its strong momentum with over 140 airlines now fully implemented.

Derek Sharp, Senior Vice President and Managing Director, Air Commerce, commented: “We’re delighted that both carriers have chosen to take advantage of our innovative merchandising capabilities which are unrivalled in the industry. Both British Airways and Iberia are important, long standing airline partners and today’s announcement is very good news for our mutual customers around the world.

About Travelport
Travelport is a Travel Commerce Platform providing distribution, technology, payment, mobile and other solutions for the global travel and tourism industry.  With a presence in approximately 180 countries, over 3,700 employees, and an additional 1,200 employees at IGT Solutions Private Ltd who provide us with application development services, our 2015 net revenue was over $2.2 billion.

Travelport is comprised of:

• A Travel Commerce Platform through which it facilitates travel commerce by connecting the world’s leading travel providers with online and offline travel buyers in a proprietary business-to-business (B2B) travel marketplace.  Travelport has a leadership position in airline merchandising, hotel content and rate distribution, mobile travel commerce and a pioneering B2B payment solution that addresses the needs of travel intermediaries to efficiently and securely settle travel transactions.
• Technology Services through which it provides critical IT services to airlines, such as shopping, ticketing, departure control and other solutions, enabling them to focus on their core business competencies and reduce costs.

Travelport is headquartered in Langley, U.K.  The Company is listed on the New York Stock Exchange and trades under the symbol “TVPT”.

Media Contacts

Mark Hamilton
Senior Manager, Corporate Communications
e: mark.hamilton@travelport.com
t: +44 (0)1753 288342
m: +44 (0)7552 212132

Leila Moss
Senior Communications Executive, Corporate Communications
e: leila.moss@travelport.com
t: +44(0) 1753 288 957
m: +44(0) 7552 212 151

Kate Aldridge
VP Corporate Communications
e: kate.aldridge@travelport.com
t: +44 (0)1753 288720
m: +44 (0)755212132

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