The lack of clean drinking water is a significant problem worldwide. Although our planet consists of 71% water, only 1% is drinkable. About 750 million people have no access to clean drinking water, and every 20 seconds a child dies from waterborne diseases. Experts predict that more than half of world’s population will suffer from water shortage by the year 2025.
BRUSSELS, 2015-8-24 — /Travel PR News/ — From 23rd to 28th August, the international water conference World Water Week takes place in Stockholm, and the Radisson Blu Waterfront Hotel, Stockholm is the proud host of a number of World Water Week events. The conference is the annual focal point for the globe’s water issues organized by Stockholm International Water Institute.
“As stated in the UN Millennium Development Goal 7C and in the soon to be released Sustainable Development Goal 6, the world is working together to provide safe drinking water and basic sanitation to all. As one of the world’s leading hotel companies and a large water consumer, we want to help more people get access to clean drinking water, and also closely monitor and control our own water consumption”, said Inge Huijbrechts, Vice President Responsible Business for Carlson Rezidor Hotel Group, operator of the hotel.
This year is the jubilee year for World Water Week and Stockholm Water Prize, and the event theme is “Water for Development”. More than 3,500 participants, including the Prime Minister Stefan Löfvén are expected to attend the event.
The Radisson Blu Waterfront Hotel & Stockholm Waterfront Congress Centre is one of the world’s most energy efficient buildings. By combining various state-of-the-art environmental technologies, the hotel reduces carbon emissions and minimizes their environmental impact.
Blu Planet “Walk for Water” event
To mark the World Water Week and Stockholm Water Prize celebration in Stockholm and raise global awareness around water scarcity, all Radisson Blu hotels in Stockholm will organize a “Walk for Water” charity event to support Just A Drop: all visitors and guests of Radisson Blu can participate in a short walk of 10 meters with cans filled with water. For every hundred meters walked, Radisson Blu will donate the money needed to give a child clean drinking water for life.
“We are organizing Walk for Water to let people get a real sense of the hardships involved in carrying water every day in order to survive. We hope that a lot of the World Water Week delegates and Radisson Blu guests will Walk for Water with us”, commented Lena Bergengren, Human Resource Manager at the Radisson Blu Waterfront Hotel, Stockholm.
Walk for Water will take place on Wednesday, August 26, from 8:00-18:00 at the Radisson Blu Waterfront Hotel, Radisson Blu Strand Hotel, Radisson Blu Royal Viking Hotel, Radisson Blu Sky City Hotel and Radisson Blu Arlandia Hotel in Stockholm.
For more information about Just A Drop, please visit www.justadrop.org.
For more information about Blu Planet, please visit: http://www.radissonblu.se/bluplanet
For more information, please contact:
Alexandra Lilja Lindvik, Area Director PR and Communications Nordic
The Rezidor Hotel Group
Mobile: +47 90 06 24 02
Email: alexandra.lindvik@carlsonrezidor.com
About Just a Drop – www.justadrop.org
About Radisson Blu®
Radisson Blu® is one of the world’s leading hotel brands with more than 280 hotels in operation in 62 countries. Radisson Blu’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels offer a range of signature features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the brand with Hotels Designed to Say YES!SM, Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu hotels are located in prime locations in major cities, airport gateways and leisure destinations across the world.
Radisson Blu is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson®, Radisson Red, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. For reservations and more information visit, www.radissonblu.com. Connect with Radisson Blu on social media: @RadissonBlu on Twitter and Instagram and Facebook.com/RadissonBlu.
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