Qatar Airways launches Augmented Reality football game ahead of the FIFA Club World Cup Qatar 2019TM

• Interactive game sees fans ‘blink to score’ as excitement builds ahead of the FIFA Club World Cup Qatar 2019TM which kicks off today in Doha
• Al Sadd SC coach and football legend Xavi features in game promotions

DOHA, Qatar, 2019-Dec-12 — /Travel PR News/ — Qatar Airways has launched a new Augmented Reality (AR) experience that allows customers to play an innovative football game where they must ‘Blink to Score.’ This immersive feature lets the player interact through a virtual experience on Facebook. By connecting reality and the virtual world, fans will now be able to playfully engage with the Qatar Airways brand.

The award-winning airline has set another precedent, becoming the first regional carrier to leverage the newly launched Facebook AR ads format, enabling consumers to play the AR game directly from Facebook’s newsfeed, without having to install additional applications.

Qatar Airways has launched a creative campaign with football legend Xavi playing the AR game, delivering the first of its kind experience on the Facebook app to millions of football fans across the world. This initiative is directly in line with the airline’s mission of bringing people together.

Qatar Airways Senior Vice President Corporate Communications, Ms. Salam Al Shawa, said: “Qatar Airways is constantly pioneering new ways to interact with our passengers, and we are grateful to Facebook for sharing our passion for innovation to enhance our customers’ experience. Excitement is building as the FIFA Club World Cup Qatar 2019TM gets underway and we are delighted to welcome the football world to Qatar, the destination of champions.”

Facebook’s Managing Director for MENA, Mr. Ramez Shehadi, said: “The use of AR is growing among people and businesses in our region. From try-on product experiences to immersive filters for games and movies, AR enables people to connect with businesses and products in new ways. We are excited to pilot this new ad format with Qatar Airways to build more engaging mobile ad experiences and boost audience engagement.”

AR games have now been linked with Facebook ads, by incorporating call-to-actions within the AR experience. Customers can go seamlessly between engaging with the Qatar Airways brand to learning more about packages to attend the FIFA Club World Cup Qatar 2019TM.

As part of the Make Qatar Your Goal campaign, the award-winning airline announced exciting flight offers on Economy and Business Class tickets as well as packages from the world to Doha. Qatar Airways invites its customers to book flights to see the stars of world football in action at the FIFA Club World Cup Qatar 2019TM between 11 and 21 December.

Notes to Editors:

About Qatar Airways:

Qatar Airways, the national carrier of the State of Qatar, is celebrating more than 20 years of Going Places Together with travellers across its more than 160 business and leisure destinations on board a modern fleet of more than 250 aircraft. The world’s fastest-growing airline has added a number of exciting new destinations to its growing network this year, including Rabat, Morocco; Izmir, Turkey; Malta; Davao, Philippines; Lisbon, Portugal; and Mogadishu, Somalia. The airline will add Langkawi, Malaysia and Gaborone, Botswana, in 2019 to its extensive route network along with Luanda, Angola; and Osaka, Japan, following in 2020.

A multiple award-winning airline, Qatar Airways was named ‘World’s Best Airline’ by the 2019 World Airline Awards, managed by international air transport rating organisation Skytrax. It was also named ‘Best Airline in the Middle East’, ‘World’s Best Business Class’ and ‘Best Business Class Seat’, in recognition of its ground-breaking Business Class experience, Qsuite. Qatar Airways is the only airline to have been awarded the coveted “Skytrax Airline of the Year” title, which is recognised as the pinnacle of excellence in the airline industry, five times.

Qsuite, a patented Qatar Airways product, features the industry’s first-ever double bed in Business Class, as well as privacy panels that stow away, allowing passengers in adjoining seats to create their own private room, a first of its kind in the industry.

Qatar Airways was the first Gulf carrier to join global airline alliance oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 160 countries, with 14,250 daily departures.

Oryx One, Qatar Airways’ in-flight entertainment system offers passengers up to 4,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, B777, A350, A380, A319 and select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.

Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways, the official FIFA partner, is the official sponsor of many top-level sporting events, including the FIFA 2022 World Cup, reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message – Going Places Together.

Qatar Airways Cargo, one of the world’s leading international air cargo carriers, serves more than 60 freighter destinations worldwide via its world-class Doha hub and also delivers freight to more than 160 key business and leisure destinations globally on more than 250 aircraft. The Qatar Airways Cargo fleet includes two Boeing 747-8 freighters, 21 Boeing 777 freighters and five Airbus A330 freighters.

For further information, please contact:

Qatar Airways Group, Corporate Communications Department
Tel: +974 4022 2200
Email:  qrmedia@qatarairways.com.qa

Source: Qatar Airways

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