Finnair Pioneers Airline Industry’s Future with the World’s First ‘Native Order’ System for Digital Retailing

(IN SHORT) Finnair has launched the world’s first ‘Native Order’ system, revolutionizing the airline industry’s retailing approach. Partnering with Amadeus, Finnair introduces a unified order management system that integrates flight details, services, and customer preferences into a single, easy-to-manage record. This innovation streamlines customer experiences, enables personalization, and enhances Finnair’s ability to offer dynamic travel solutions.

(PRESS RELEASE) VANTAA, 2025-May-13 — /Travel PR News/ — Finnair, the Finnish flag carrier, has become the first airline globally to implement the innovative ‘Native Order’ system, marking a significant step in the airline industry’s digital transformation. On May 5, 2025, Finnair’s CEO, Turkka Kuusisto, made history by creating the world’s first native order, booking a flight from the airline’s Helsinki hub to London Heathrow via Finnair.com, Finland’s largest e-commerce platform.

The ‘Native Order’ system is a groundbreaking advancement in the airline industry’s retailing capabilities. It allows airlines to manage customer orders in a single, comprehensive record, in line with the IATA One Order directives. This shift to a more customer-centric retailing model is poised to transform how airlines interact with travelers, offering a more streamlined, efficient experience.

Finnair has partnered with Amadeus, a leading provider of travel technology solutions, to become the first airline to adopt Amadeus Nevio, a state-of-the-art solution that supports this new offers-and-orders-based approach. By transitioning from the traditional Passenger Name Records (PNRs) to the modern offers-and-orders model, Finnair is at the forefront of an industry-wide shift that aims to make air travel easier and more personalized for passengers.

The introduction of ‘Native Orders’ integrates all necessary travel information—flight details, services, preferences, and personal data—into a single order, eliminating the need for multiple separate documents like the PNR and e-ticket. This simplification allows Finnair to offer a more cohesive customer experience and improve communication with its partners.

One of the major benefits of this new model is the ability to offer personalized, frictionless experiences across all touchpoints of the customer journey. The system also provides Finnair with the flexibility, security, and agility to further innovate, differentiate its services, and enhance its business performance.

Tiina Vesterinen, Finnair’s VP of Digital Customer and Revenue, commented: “The shift to an offers-and-orders model supports our vision of modern retailing. It enables dynamic product bundles, enhanced ancillary sales, and greater personalization for our customers in the future. This technological transformation is not just about architecture and data; it is about revolutionizing how we serve our customers through digital channels.”

Cyril Tetaz, EVP of Airline Solutions at Amadeus, added: “By implementing a single order management system, Finnair has taken a major leap forward in offering a more connected and traveler-centric experience. This milestone introduces the concept of a shopping basket for airlines, linking air travel, transfers, and hotels into one simple, unified record. It’s a major step in the retailing revolution, and we’re proud to support Finnair in making this vision a reality.”

Finnair has been a pioneer in digital engagement and distribution, leading the charge with New Distribution Capability (NDC) adoption and modernizing its direct channels. With this latest initiative, Finnair continues to enhance its digital distribution strategies, giving customers more choice and flexibility in tailoring their travel experiences according to their individual needs.

As Finnair looks to further enhance its offerings in the coming years, the airline is excited about the transformative potential of the offers-and-orders model and the benefits it will bring to both its business and its customers.

Further information:
Finnair Media Desk, +358 9 818 4020, comms(a)finnair.com
Finnair: http://www.finnair.com
Finnair Gallery: http://gallery.finnair.com
Finnair Blue Wings: https://bluewings.finnair.com/
Finnair on X: www.twitter.com/Finnair
Finnair on Facebook: www.facebook.com/finnair
Finnair Group website: https://company.finnair.com/en

SOURCE: Finnair