Eurowings Unveils Signature Fragrance, Soundscapes, and Farewell Sweets for a Memorable Flight

(IN SHORT) Eurowings is rolling out a range of sensory enhancements on its flights, including a custom cabin scent called “Burgundy Breeze,” departure candies in brand colors and flavors, and tailored “Organic Electro” boarding and deboarding music. These additions, developed with expert partners, aim to create an emotionally engaging and memorable travel experience that goes beyond low‑cost expectations. By focusing on thoughtful details that appeal to all the senses, Eurowings strengthens its brand identity and passenger loyalty, with more initiatives planned to enrich the full travel chain.

(PRESS RELEASE) DÜSSELDORF, Germany, 2025-Jul-17 — /Travel PR News/ — Eurowings—the nation’s leading leisure carrier—is elevating its onboard experience with a suite of new, multi‑sensory “signature moments” designed to delight passengers from boarding to disembarkation. Building on its low‑cost roots, the airline is introducing carefully crafted details that engage sight, smell, taste, and sound to leave a lasting positive impression.

A Scent of the Sea in the Sky
Guests will now be welcomed by “Burgundy Breeze,” Eurowings’ exclusive cabin fragrance. Created with Cologne’s Scentcommunication agency, its blend of marine salt, pink pepper, delicate water lily, and a warm vetiver‑wood base evokes the refreshing spirit of a seaside escape.

A Colorful Sweet Goodbye
On leaving the aircraft, passengers receive a specially wrapped candy in Eurowings’ signature Burgundy or Sky Blue. Available in cassis or mint, these cheerful confections offer a thoughtful, flavor‑packed farewell that underscores the brand’s caring touch.

Soundscapes for Serenity
From the moment travelers step onboard until they depart, bespoke boarding and deboarding music enhances the atmosphere. Composed in an “Organic Electro” style, these soundtracks weave natural elements—like rustling leaves and distant airplane hum—into a soothing audio backdrop that conjures vacation vibes.

Beyond Transportation
By layering these small but meaningful innovations, Eurowings reinforces its commitment to emotional quality and genuine customer engagement—setting itself apart from more standardized airline interiors. With additional sensory experiences on the horizon, the carrier continues to enrich every stage of the journey, cultivating loyalty through moments that surprise and delight.

Media contact:

Matthias Eberle
Head of Corporate Communications
presse@eurowings.com
+49 (0) 2203 2970 7310

SOURCE: Eurowings