(IN SHORT) Alaska Airlines has completed its acquisition of Hawaiian Airlines, expanding travel options and benefits for passengers while maintaining the separate brands of both airlines. The merger enhances access to 141 destinations, including 29 international markets, and strengthens Alaska’s presence in Hawaii by establishing Honolulu as its second-largest hub. Although both airlines will continue to operate independently for now, passengers will soon be able to transfer miles between loyalty programs and book flights on either airline’s website. The partnership aims to provide more travel flexibility, improve connectivity, and support communities in Hawaii and beyond.
(PRESS RELEASE) SEATTLE, WA, 2024-Sep-19 — /Travel PR News/ — Alaska Airlines has successfully acquired Hawaiian Airlines, a merger that brings expanded benefits and more travel choices to passengers. This combination will maintain the distinct identities of both airlines while allowing them to share resources and offer more comprehensive service. The acquisition extends travelers’ access to 141 destinations, including 29 international markets, and over 1,200 destinations globally through the oneworld Alliance and other partners.
Honolulu will now serve as Alaska Airlines’ second-largest hub, significantly enhancing its operations in the Pacific. The integration process will occur gradually, with both airlines operating separately for now, but new features such as mile transfers between Alaska’s Mileage Plan and HawaiianMiles loyalty programs will be available soon. Passengers will also be able to purchase flights on both airlines’ websites, enhancing flexibility and connectivity.
The leadership teams at both airlines expressed optimism about the merger, highlighting the benefits for local communities, customers, and employees alike. Alaska Air Group CEO Ben Minicucci emphasized the combination’s potential to strengthen both airlines’ legacies of service and operational excellence. Hawaiian Airlines CEO Joe Sprague echoed this sentiment, noting the long-term benefits for Hawaiian residents and travelers.
As the integration progresses, travelers can expect enhanced loyalty programs, shared routes, and continued focus on the values that have made both airlines beloved by their passengers.
About Alaska Air Group
Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”
Media Contact:
Media Relations
(206) 304-0008
newsroom@alaskaair.com
SOURCE: Alaska Airlines
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