voco Hotels Launches Birdie Bean: A Fresh, Sustainable Coffee Experience for Young Travelers

(IN SHORT) voco Hotels has introduced Birdie Bean, a sustainable coffee brand featuring organic beans from Yunnan and local flavors like Pu’er tea. The first Birdie Bean café debuted at voco Suites Shanghai Hongqiao CBD, with a second location planned for voco Guangzhou Shifu. Aligned with voco’s commitment to sustainability, the brand creates a unique coffee experience for travelers, blending regional ingredients and eco-friendly practices. Proceeds from the Shanghai launch event will support local environmental initiatives.

(PRESS RELEASE) Shanghai, China, 2024-Oct-25 — /Travel PR News/ — voco Hotels, part of IHG Hotels & Resorts, has launched Birdie Bean, a new coffee brand designed to bring a sustainable, unique coffee experience to travelers. The first Birdie Bean café opened at voco Suites Shanghai Hongqiao CBD, with a second location planned for voco Guangzhou Shifu by year-end. Featuring organic coffee beans sourced from Yunnan, Birdie Bean showcases regional flavors like Pu’er tea and tamarind, blending local ingredients to highlight the brand’s commitment to environmental responsibility.

IHG Greater China Chief Commercial Officer Rita Jiang noted that Birdie Bean enhances voco’s offering by connecting guests through coffee culture. The brand incorporates voco Hotels’ signature hallmarks—Come on in, Me Time, and voco® life—into each Birdie Bean location, creating welcoming spaces for relaxation and enjoyment. Proceeds from the debut at the Shanghai Lujiazui Coffee Festival will support the Jiangchun Green Light-Year Environmental Service Center, furthering voco Hotels’ dedication to social responsibility

About IHG

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 19 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programmes, IHG has over 6,500 open hotels in over 100 countries, and more than 2,200 in the development pipeline.

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About voco hotels
voco combines the reassurance of a big brand with the informality and charm of an individual hotel, providing guests with a dependably premium experience. The name voco, originating from Latin, means ‘to invite’ and ‘call together,’ representing the brand’s thoughtful, unstuffy and charming nature. voco hotels combine individualized, unstuffy service and high-quality touches, from indulgent, full-sized plant-based bathroom amenities, comfy bedding made from recycled materials. Guests will always get a warm welcome with a locally inspired welcome treat, unique to each property during a swift check in, a comfy room perfect for unwinding and relaxing, and vibrant bar and restaurant spaces that provide plenty of opportunity to connect and socialise. For more information and to book, visit www.vocohotels.com, and stay connected with us on Facebook and Instagram.

Media Contact:

张丹青 Dora Zhang
Dora.Zhang@ihg.com

Source: IHG

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