VisitBritain, UKinbound and ETOA to host India Market Seminar to grow tourism from Britain’s biggest BRIC market

LONDON, 2014-6-25 — /Travel PR News/ — Just weeks before the Indian cricket team arrives in England, VisitBritain, UKinbound and ETOA are hosting their India Market Seminar to grow tourism from one of Britain’s fastest growing markets.

Taking place on Tuesday 24 June at Lord’s, one of the most iconic cricket venues in the world, senior figures from across the Indian tourism industry will present their insights and discuss the market and its potential to boost business to Britain.

New figures show that India has become Britain’s largest BRIC market in terms of volume of visitors. There were a record 375,000 visits to Britain from India last year, up 11% on 2012. Expenditure figures are growing at an even faster rate and only behind China in terms of total value. In 2013, spend by Indian visitors grew by 32% to a record £441 million (nominal spend).¹

Work is already underway to strengthen tourism ties between the two countries. In January this year, UKinbound and ETOA signed MOUs with their respective counterparts in India to maintain a strong B2B relationship and generate even more tourism business in the years to come. VisitBritain’s research suggests that the number of annual visits to Britain from India has the potential to reach half a million visits by 2020.

Tuesday’s seminar will look at the outbound performance of India, with a particular focus on two of their most important destinations – the UK and Switzerland. Tourism Economics estimates that in 2012 there were 218,000 visits from India to Switzerland. Swiss Tourism, the national tourist board for Switzerland, will share its strategy and explain how Switzerland has been able to achieve such strong inbound numbers from India in recent years.

Keith Beecham, acting CEO of VisitBritain said: “China grabs the headlines but the Indian market is one of our most loyal and the largest in volume of all of the BRICs. Indian visitors have a higher propensity to travel beyond London, so they are a hugely valuable market in terms of spreading the regional benefits of international tourism across the country. We need to find ways of boosting visitor numbers further and this jointly hosted seminar will help the UK industry learn more about exactly what makes Indian visitors tick.”

Deirdre Wells, CEO UKinbound commented: “Tuesday’s seminar is our first formal gathering since formulating our MOU with OTOAI and it demonstrates the importance of this partnership. The commitment of the Indian trade associations travelling to the UK for the event, the high demand from our members causing it to sell out and the collaboration from the UK tourism industry all show the value of the Indian market. We look forward to seeing this partnership strengthen and grow over the year to come.”

Mr. Guldeep Sahni, OTOAI President said: “With the new Government in place – which has promised to prioritise the Indian tourism industry – and the rupee becoming stronger, it is time to invest in India and also attract visitors from India. Indians are high spenders, and with more families moving towards the upper middle class segment, there will be an upward trend in the number of travellers from India.”

Notes to Editors:

 

1. Office for National Statistics

2. Speakers include: Zakir Ahmed, President TAFI; Jay Bhatia, Head Tourism Council TAAI; Guldeep Sahni, President OTOAI; Bryn Rhys, Sales Director, CHR Travel; Phillipa Rouse, UKVI; Marcelline, Swiss Tourism; Yash Jain, Indian Compass.

3. Indian perceptions of Britain are very positive, as shown in the latest 2013 Anholt GfK Nation Brand Index. Respondents from India rated Britain third out of fifty countries for historic buildings, vibrant city life and contemporary culture, second for rich cultural heritage and fifth for natural beauty and sport. These perceptions are reflected in the ‘dream’ activities Indians would like to do in Britain. When asked which pre-defined activities would be at the top of their wish list on a trip to Britain, the top three choices were ‘Visit Buckingham Palace’ (29%), ‘View London from Shard tower / London Eye’ (24%), and ‘Take the mountain train up Snowdon’ (21%).5

4. India to Britain tourism figures:

 

2013: Record – 375,000 visits (+11% on 2012) Record – £441 million spend (+32% on 2012) Record – average spend per visit: £1,174 Average nights per visit: 25.5

2012: 339,000 visits £333 million spend Record – average spend per visit: £982 Average nights per visit: 21.8

1. 2013 figures: breakdown by journey purpose

 

Holiday: Holiday visits highest for 5 years and nearly back to 2008 record (which was 134,000)

130,000 visits (+10% on 2012)

£82 million (+43% on 2012)

Total nights up by 54% on 2012

7.9 nights average

 

Business:

105,000 visits (+15% on 2012)

£209 million (+27% on 2012)

Total nights up by 54% on 2012

29.4 nights average
VFR (visiting friends and family): VFR visits highest for 7 years

111,000 visits (+3% on 2012)

£60 million (+6% on 2012)

Total nights up by 15% on 2012

34.7 nights average

 

For more information contact:

Mark Di-Toro
Press Officer, VisitBritain
t:+44 (0)20 7578 1098
m:+44 (0)7919 392137
e: mark.di-toro@visitbritain.org

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