Tru by Hilton Expands into Colombia with the Launch of Tru by Hilton Cali Sur, Elevating Local Hospitality

(IN SHORT) Tru by Hilton has officially opened its first hotel in Colombia, Tru by Hilton Cali Sur, located in a vibrant area of Cali. Managed by Hoteles MS, this new hotel features 98 modern rooms, a fitness center, complimentary Wi-Fi, and a 24/7 market for guests’ convenience. The hotel aims to enhance the local hospitality landscape with its engaging atmosphere and innovative design. Guests can enjoy a customizable breakfast experience and will benefit from Hilton Honors perks, including flexible payment options and contactless technology via the mobile app. This opening marks Tru by Hilton’s expansion into the Caribbean and Latin America, building on Hilton’s growth in the region.

(PRESS RELEASE) Cali, Colombia, 2024-Oct-30 — /Travel PR News/ — The innovative and dynamic hotel brand, Tru by Hilton, is making its debut in Colombia with the opening of Tru by Hilton Cali Sur. This new establishment, managed by Hoteles MS, is strategically situated in one of western Colombia’s most vibrant areas, surrounded by esteemed universities, shopping centers, reputable hospitals, and the nation’s top technology hubs.

“We are thrilled to see Tru by Hilton expand into the Caribbean and Latin America, marking an exciting chapter for the brand,” stated Andrew Harp, brand leader for Tru by Hilton. “Our growth internationally highlights the brand’s unique charm, exceptional service, and engaging experiences we provide. The launch of Tru by Hilton Cali Sur is a significant achievement in our mission to offer energetic and enjoyable stays, featuring distinctive amenities and an inviting atmosphere.”

Ana María Montilla, general manager of Hoteles MS, expressed her enthusiasm for the hotel’s opening, saying, “We aim to revolutionize hospitality in Colombia. Our philosophy centers on simplicity and agility, creating a fun environment that fosters connections among guests.”

Tru by Hilton Cali Sur boasts 98 modern rooms designed for optimal comfort and style. Guests will have access to a range of amenities, including a well-equipped fitness center, complimentary Wi-Fi, and social spaces ideal for games and gatherings.

Guests can kickstart their mornings at the “Top It” breakfast bar, where they can personalize their meals with a variety of toppings for pancakes, bagels, oatmeal, and more. Additionally, a 24/7 market offers snacks, beverages, and travel essentials for added convenience during their stay.

Situated in Bochalema Plaza, Cali—affectionately dubbed the “Branch of Heaven” for its warm climate and rich salsa culture—Tru by Hilton Cali Sur positions itself as an attractive option for both business and leisure travelers. Cali is recognized as a significant economic and cultural hub in Colombia, known for its hospitality, cuisine, and a variety of tourist attractions.

As a member of Hilton Honors, the esteemed guest loyalty program encompassing 24 brands, guests who book directly through Hilton’s preferred channels will enjoy instant benefits. These include flexible payment options, exclusive member discounts, and complimentary standard Wi-Fi. Furthermore, members can utilize contactless technology via the Hilton Honors mobile app, allowing them to check in, choose their rooms, and access accommodations using Digital Key.

Since its introduction in Mexico and Brazil in 2023, Tru by Hilton has rapidly expanded in the Caribbean and Latin America, with plans for 20 new hotels, including upcoming market entries in Argentina, Chile, Costa Rica, the Dominican Republic, Honduras, and Puerto Rico.

The launch of Tru by Hilton in Colombia is part of Hilton’s broader growth strategy in the region. Over the past decade, Hilton has tripled its presence in CALA, expanding into nine new countries and territories while introducing seven new brands, including Tru by Hilton.

Currently, Hilton operates over 225 hotels and resorts across 29 countries in the Caribbean and Latin America, with more than 20 hotels in Colombia alone. The company is focused on further growth and has a robust development pipeline of over 170 hotels in various stages of design and construction across the region.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,300 properties and over 1.25 million rooms, in 138 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No.1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 200 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

About Tru by Hilton

Tru by Hilton is a game-changing hotel brand with more than 270 open locations across the Americas, providing guests with a consistent, fun experience at an affordable price. Spirited, simplified and grounded in value, Tru by Hilton is designed for cross-generational appeal. Efficiently designed modern guestrooms feature rolling desks, oversized windows for natural light and bright, spacious bathrooms. Guests can enjoy complimentary hot breakfast at the Top It breakfast bar, featuring a signature automatic pancake maker. Premium snacks, light meal options and single-serve wine and beer are available for purchase at the 24/7 Eat. & Sip. market. Experience a positive stay at Tru by Hilton by booking at trubyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tru by Hilton at stories.hilton.com/trubyhilton, and follow the brand on Facebook, Instagram and X.

Media Contact:

Kadrie Lamin
Global Brand Communications
Kadrie.Lamin@hilton.com

Source: Hilton Hotels & Resort

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