The Deutsche Hospitality to open the first Steigenberger Hotel in Sønderborg, Denmark on May 6, 2019

• New hotel Alsik developed and owned by The Bitten & Mads Clausen’s Foundation and managed by RIMC Hotels & Resorts
• A four-storey health and beauty spa area/ Michelin star chef Jesper Koch / Market entry for Steigenberger in Northern Europe

Frankfurt am Main, Germany, 2019-Feb-22 — /Travel PR News/ — The Deutsche Hospitality is getting the market entry in Northern Europe by opening the first Steigenberger Hotel in Sønderborg, close to the German-Danish Border on the 6th of May 2019. The brand-new Steigenberger Alsik, which is managed by the RIMC Hotels & Resorts Group, provides 190 rooms and suites, more than 4500 m² of health and beauty spa and three restaurants charged by the Danish celebrity chef Jesper Koch.

“The Steigenberger Alsik will establish our Steigenberger Hotels and Resorts brand in Scandinavia for the first time. It will be a perfect fit to our Steigenberger family”, says Deutsche Hospitality’s CEO Thomas Willms. We are very much looking forward to welcome guests to the highest quality and service standards in Sønderborg. The Bitten & Mads Clausen’s Foundation and RIMC Hotels & Resorts are the ideal partners to realize this great project.”

Deutsche Hospitality, which is the umbrella brand of Steigenberger also took over the majority of the Danish brand Zleep Hotels in January 2019 with ten hotels in Denmark and one hotel in Sweden as well as four more in the planning stage.

Investors of the Alsik Hotel is the Sønderborg-based Bitten & Mads Clausen’s Foundation, owner of the Danfoss Group, together with the Danish Pension Company PFA. The hotel will provide 190 rooms and suites, all of which will be equipped with state-of-the art technology and feature an elegant Nordic style. Most will boast views of the Alssund and the coastline around Sønderborg. Facilities will also include three restaurants, a Spa Café and a bar. The Danish celebrity chef Jesper Koch is in charge of the F&B concept. A further highlight will be the four-storey health and beauty spa area that will extend over more than 4,500 m² and offer guests a unique possibility to relax in various pools, saunas, steam baths and whirlpools. From the spa there is vista of the town’s harbour, and guests will have use of a gym and opportunity to book a broad range of massage treatments. A 1,500 m² conference area will allow congresses and meetings to be staged.

Bitten & Mads Clausen’s Foundation is proud to have Alsik branded by Steigenberger Hotels and Resorts, a brand that represents the epitome of luxury and perfect hospitality. Visitors to Steigenberger Hotels can choose from historic hotels rich in tradition, lively city residences and health and beauty oases at the very heart of nature. The portfolio encompasses 60 hotels in eleven countries in Europe, Asia and Africa.

Peter Mads Clausen, Chairman of the Bitten & Mads Clausen’s Foundation states: “The dialogue with Steigenberger has been thorough, and we are confident that this is a cooperation of mutual benefit. It allows Steigenberger to expand into Denmark, and it gives Alsik the benefit of reaching out to German customers with high quality expectations. On all standards, Alsik and Steigenberger suit each other very well.”

Contractual partners are Alsik A/S owned by Bitten & Mads Clausen’s Foundation and PFA, together with RIMC Denmark Hotels & Resorts ApS and now Steigenberger Hotels & Resorts as brand partner. RIMC is the hotel operator, and their portfolio also includes the Steigenberger Hotel Stadt Lörrach which opened in June 2017, the Steigenberger Golf and Spa Resort on Mallorca and the brandnew MAXX by Steigenberger Hotel Bad Honnef in Germany.

Marek N. Riegger, Managing Owner of RIMC Hotels & Resorts Group: “We are very pleased to continue the successful cooperation with Steigenberger Hotels and Resorts for the new Hotel Alsik in Sønderborg, Denmark. We are convinced that Steigenberger will have a strong focus to be successful and accepted in Denmark. The additional integration with the brand Steigenberger will further expand the awareness and the future business support of the new landmark in Sønderborg even beyond the borders.”

The Tour de France will start in Denmark in 2021 with final destination in Sønderborg.

ABOUT STEIGENBERGER HOTELS AND RESORTS

Steigenberger Hotels and Resorts is a Deutsche Hospitality brand. It represents the epitome of luxury and perfect hospitality. Visitors can choose from historic hotels rich in tradition, lively city residences and health and beauty oases at the very heart of nature. The portfolio includes 60 hotels in eleven countries in Europe, Asia and Africa. Deutsche Hospitality operates four further brands. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers 40 upper modern upper mid-scale urban hotels, all of which are located within easy walking distance of railway stations or airports, whilst Zleep Hotels provide quality and design at an affordable price in Denmark and Sweden.

RIMC Hotel & Resorts Group is a hotel management group based in Hamburg with around 38 hotels under operation in 8 countries. Additional information under www.rimc.de.

PR contact:

Corporate Communications
Sven Hirschler
Lyoner Straße 25
60528 Frankfurt am Main, Germany
tel: +49 (0)69 66564-422
mailto: sven.hirschler@deutschehospitality.com

Source: Deutsche Hospitality

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