Secret Atlas Appoints IMAGINE PR as North America PR Representative

 

New York, NY, February 19, 2026 — /Travel PR News/ — IMAGINE PR has been appointed as the North American Public Relations Representative for Secret Atlas, the pioneering expedition travel company known for its “Expedition Micro Cruises” to the world’s remote polar regions, including Svalbard, Greenland, Antarctica and South Georgia.

Launched in 2019, Secret Atlas has approached polar exploration with the idea that “smaller means more freedom.” An independent, owner-led company, Secret Atlas is led by Michele D’Agostino, Co-founder and Head of Sales, and Mariano Curiel Head of Operations, Product, and Sustainability.

A former professional sailor with a lifelong passion for high-latitude exploration, D’Agostino first traveled to Antarctica in 2013 and has since been deeply involved in polar operations both on and off the water. Curiel brings more than 20 years of hands-on polar field experience, with a background spanning expedition logistics, vessel operations, and sustainable expedition planning. Together, they lead Secret Atlas from the field, actively involved in the design, execution, and leadership of each expedition.

While planning expeditions for just over six years, Secret Atlas is built on decades of combined polar experience across its ownership and expedition staff. The company’s small-vessel model supports a lower-impact approach to exploration, operating with fewer guests and working with local partners and suppliers where possible to support the communities that make polar operations possible.

“From the beginning, our philosophy has been entirely based around fewer guests, fewer limitations, and a deeper connection to the places we explore,” says D’Agostino. “Our expeditions are designed to be led by the environment itself, allowing for spontaneous moments that often become the most meaningful parts of the journey.”

The travel company offers three expedition experiences for its guests, each with capacities ranging from just 12 to 44 guests; the company’s Expedition Micro Cruises are its core offering, designed as flexible voyages where routes and daily activities are shaped by weather conditions, wildlife encounters, and the natural rhythm of the polar environment. Photography Expeditions build on this with the added guidance of professional photographers and expeditions experts, with itineraries curated to capture exceptional wildlife moments, dramatic landscapes, and optimal light conditions. Private Yacht Charters are also available for travelers seeking complete customization, allowing guests to design experiences completely tailored to their personal tastes and must-sees.

With dramatically smaller groups, Secret Atlas expeditions allow for more time ashore, allowing for faster decision‑making, and the freedom to follow weather windows, wildlife activity, and light, moment by moment. Guests avoid fixed timetables, long lines and staggered landings, as typically seen with larger ship expeditions. For discerning travelers, especially wildlife enthusiasts and nature and landscape photographers, Secret Atlas offers the rare luxury of time: time ashore, time with wildlife, and time to live to the moment.

Each Secret Atlas expedition is led by a highly experienced team of polar expedition leaders, naturalists, and guides with decades of combined field experience in the Arctic and Antarctica. With backgrounds spanning polar logistics, wildlife biology, mountaineering, and professional photography, the team’s expertise allows for adaptive itineraries shaped by real-time conditions, providing guests with meaningful and educational experiences aboard its expeditions.

“Our vision with Secret Atlas has always been to provide expeditions that feel real and deeply personal,” says Curiel. “We are excited to expand our presence in North America with IMAGINE PR and share our approach to exploration with a broader community of like-minded travelers.”

More information on Secret Atlas can be found here.

About Secret Atlas
Launched in 2019 and run by Explorers for Explorers, Secret Atlas trips are curated for people that want to enjoy the spirit of exploration and be a part of an intimate experience rather than joining an overcrowded commercial cruise. Secret Atlas pioneering Expedition Micro Cruises take the smallest group sizes in the Arctic (only 12 guests) and Antarctic (only 44 guests) offering guests an authentic, unrivalled experience free from the crowds of larger vessels. To find out more about Secret Atlas, visit www.secretatlas.com.

About IMAGINE PR
IMAGINE PR is a boutique public relations firm specializing in experiential high-end travel and tourism. The enthusiastic, smart, and pro-active team of PR professionals and writers has a passion for travel and a knack for the media. For more information about the company and a detailed client list visit: http://www.imagine-team.com.