SailGP Returns to Portsmouth with Emirates’ “Fly Better” Fan Activations and Exclusive Behind‑the‑Scenes Access

(IN SHORT) Emirates returns as a key partner and sponsor for SailGP’s Portsmouth event on 19–20 July, offering exclusive “fly better” experiences including VIP hospitality, interactive prize booths, Polaroid photo keepsakes, and merchandise. Guests in the Adrenaline Lounge can tour the Emirates Great Britain SailGP Team tech base to see F50 catamarans and athletes up close. Sir Tim Clark underscores Emirates’ long-term commitment to sailing, while in‑flight viewers can follow live races on ice™ via Sport 24 channels. The release also highlights recent visits by team sailors to Emirates’ London travel store and outlines the airline’s extensive UK sports partnerships and 133 weekly flights across the country.

(PRESS RELEASE) DUBAI, UAE, 2025-Jul-17 — /Travel PR News/ — SailGP, the world’s premier sailing competition, returns to England’s south coast this summer in partnership with Emirates. As Title Partner of the Emirates Great Britain Sail Grand Prix Portsmouth, Global Partner and Exclusive Airline Partner of SailGP, and Naming Partner of the Emirates Great Britain SailGP Team, the airline will deliver an array of unforgettable “fly better” experiences on 19–20 July in Portsmouth.

Emirates will host VIP packages and top‑tier hospitality, run interactive “Spin to Win” booths with prizes ranging from branded seat cushions to an Emirates Holidays trip for two to Dubai, and staff “Snap and Keep” stations where guests can pose with cabin crew for branded Polaroid souvenirs. Fans will also shop exclusive merchandise—shirts, jackets, and sunhats—at the Emirates Official Store onsite and online.

Guests in the Rolex SailGP Adrenaline Lounge can enjoy behind‑the‑scenes tours of the Emirates Great Britain SailGP Team tech base, offering an unprecedented look at elite athletes and their wing‑sailed F50 catamarans. Throughout the venue, Emirates’ logo will feature prominently across racecourse signage, the stadium, trophy ceremonies, and on every competing F50 hull.

Sir Tim Clark, President of Emirates Airline, said, “Since 2004 we’ve championed sailing globally. Bringing SailGP back to the UK alongside our partners lets us elevate the sport and immerse fans in the action on the Solent. We can’t wait to witness the teams’ skill, innovation, and rivalry in person.”

In‑flight, passengers won’t miss a moment: Sport 24 and Sport 24 Extra on ice™, Emirates’ award‑winning entertainment system, will broadcast live racing and the docuseries Racing on the Edge. Earlier this month, Emirates Great Britain SailGP Team members Hannah Mills, Dylan Fletcher, and Kai Hockley visited the Emirates World Travel Store in London’s South Kensington to sample the airline’s First Class private suite, A380 Onboard Lounge, and Premium Economy, plus SailGP‑themed games.

Emirates’ long‑standing UK partnerships span sailing—naming sponsor of Emirates Team New Zealand in the America’s Cup since 2004 and former sponsor of Spinnaker Tower—to major sports like Arsenal FC, the Emirates FA Cup, Lancashire Cricket Club, and events including the Women’s Rugby World Cup 2025 and Wimbledon.

With 133 weekly UK flights—A380s to Heathrow, Gatwick, Manchester, and Glasgow; A350s to Edinburgh; plus services to Stansted, Birmingham, and Newcastle—Emirates connects fans across Europe to SailGP and beyond, offering onward links to Asia, Africa, the Middle East, and Australasia.

For more information on the Emirates Great Britain Sail Grand Prix Portsmouth or to book your next journey, visit emirates.com or contact pr@emirates.com.

Media contact:
Email: pr@emirates.com

SOURCE: The Emirates Group