Phetchaburi Prepares to Host PATA Destination Marketing Forum 2024, Showcasing Cultural and Culinary Tourism

Phetchaburi Province, TCEB, DASTA, TAT, Dusit Thani Hua Hin and PATA held a press conference on the preparation of the forum.

(IN SHORT) Phetchaburi Province is set to host the PATA Destination Marketing Forum 2024 (PDMF 2024) from November 12 to 14, 2024. A press conference on October 30 highlighted the partnership between the Pacific Asia Travel Association (PATA) and local organizations, including TCEB, DASTA, TAT, and Dusit Thani Hua Hin. Deputy Governor Wanpen Mungsri emphasized Phetchaburi’s potential as a MICE destination and its rich cultural and natural assets, including the UNESCO-designated Kaeng Krachan Forest Complex. The forum aligns with Thailand’s 20-Year National Strategy to enhance business tourism and promote sustainable practices. Attendees will explore three curated tourism routes and participate in discussions on leveraging cultural heritage for economic growth. The event is expected to attract over 200 delegates from 22 destinations, providing opportunities for knowledge sharing and collaboration.

(PRESS RELEASE) Bangkok, Thailand, 2024-Oct-31 — /Travel PR News/ — Phetchaburi Province is set to host the PATA Destination Marketing Forum 2024 (PDMF 2024) from November 12 to 14, 2024, marking an important step in the region’s tourism development. A press conference held on October 30, 2024, by the Pacific Asia Travel Association (PATA), alongside local partners including TCEB, DASTA, TAT, and Dusit Thani Hua Hin, unveiled plans for this prestigious event.

Deputy Governor Wanpen Mungsri emphasized Phetchaburi’s strategic potential as a MICE (Meetings, Incentives, Conferences, and Exhibitions) city, highlighting the forum as an opportunity to showcase the province’s capabilities in hosting international conferences. The region’s rich natural beauty and cultural assets, including the UNESCO-designated Kaeng Krachan Forest Complex and recognition as a City of Gastronomy, position Phetchaburi as an attractive destination for tourists and business travelers alike.

The forum aligns with Thailand’s 20-Year National Strategy, aimed at enhancing the country’s competitiveness in business tourism and promoting Thailand as a hub for international events. The initiative also supports the “Ignite Thailand” program, which connects major cities with emerging destinations, facilitating seamless travel and encouraging sustainable tourism practices.

Salanroj Sutaschuto, Chief Operating Officer of TCEB, noted that the organization has worked closely with Phetchaburi since the bidding phase for PDMF 2024. He expressed confidence that the forum will demonstrate Phetchaburi’s potential as a leading MICE destination and stimulate the local economy through high-quality, sustainable tourism.

Duangjai Koomsa-Ard, Director of the TAT Phetchaburi Office, reaffirmed the commitment to enhancing tourism activities that promote sustainable development and attract both domestic and international visitors. The forum will spotlight Phetchaburi’s natural and cultural attractions while integrating wellness tourism into its offerings.

Attendees at the forum will have the opportunity to experience three specially curated tourism routes: “Sweet and Sour Tastes of Phetchaburi,” “Artisans and Delicacies,” and “Biodiversity at Traditional Salt Fields.” These routes, developed with the support of the Thai Ecotourism and Adventure Travel Association, aim to provide carbon-neutral tourism experiences, with local students guiding participants.

Pipat Patthananusorn, General Manager of Dusit Thani Hua Hin, expressed pride in hosting the forum and emphasized the hotel’s dedication to promoting sustainable tourism, aligning with Phetchaburi’s goal to emerge as an international MICE destination.

PATA CEO Noor Ahmad Hamid highlighted the success of previous PDMF events in Thailand and reiterated the association’s commitment to fostering collaboration among tourism stakeholders. The theme for this year’s forum, “Authentic Prosperous Journeys: Nurturing Culture, Culinary Delights, and Community Wisdom,” will explore how destinations can leverage their unique cultural heritage to create enriching travel experiences that contribute to long-term prosperity.

PATA aims to spotlight Phetchaburi’s community-based tourism initiatives while showcasing the potential of similar destinations across the region. The forum is expected to attract over 200 delegates from 22 destinations worldwide, providing local stakeholders with valuable opportunities to engage with international experts and share insights.

About the Pacific Asia Travel Association

Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region.

Media Contact:

Tel: +66 (0)2 658-2000
Fax: +66 (0)2 658-2010
Email: communications@PATA.org

Source: PATA

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