PATA launches the 4th PATAcademy-HCD under the theme, “Human Capital Development – This Decade’s Tourism Challenge” on June 2-4, 2015

BANGKOK, 2015-3-23 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) is pleased to launch the 4^thPATAcademy-HCD under the theme, “Human Capital Development – This Decade’s Tourism Challenge” on June 2-4, 2015 at the PATA Engagement Hub in PATA Headquarters in Bangkok, Thailand with a site visit to Bangkok University (BU), School of Humanities and Tourism Management.  The programme is designed for rising stars in the travel industry who want to broaden their practical experience, engage with leading speakers, and learn from their peers.

Mr Mario Hardy, CEO, PATA said, “Human Capital Development (HCD) is this decade’s largest challenge for the travel and tourism industry where demand for skilled talent is far exceeding the supply. Our programme is designed for Human Resources (HR) leaders who need to cope with this phenomenal growth, to recruit and retain talent as well as empower them to become successful professionals within their organisations and in the travel and tourism industry. Participants will learn from leading experts and have fun practising presentation and public speaking skills with a top leading coach.”

High-level speakers and coaches include:

• Mario Hardy, CEO, PATA
• Andrew Chan, CEO, ACI HR Solutions (ACI), Singapore
• Jonathan Low CSP, Certified Speaking Professional, Managing Partner, PowerUpSuccess Group of Companies International, Malaysia
• Susan Chen, Director, Human Resources, Author and Coach, Visa Worldwide, Singapore
• Claude Colombie, Director, Sala Bai, Cambodia
• Prof Dr Walter Jamieson MCIP, College of Innovation, Thammasat University, Thailand
• Veera Pardpattanapanich, Rector, Dusit Thani College, Thailand
• Ben Montgomery, Chairperson, PATA Thailand Chapter and Director of Business Relations Management, Centara Hotels & Resorts, Thailand

In addition to the presentations and activities in the PATA Engagement Hub, participants will also visit Bangkok University’s Tourism Tower, School of Humanities and Tourism Management. The school is equipped with a state-of-the-art facility that provides it students the opportunity to work in a real world setting, offering training opportunities in its hotel simulated laboratories (standard rooms, suites, restaurants, coffee shops, and kitchens).

PATAcademy-HCD will allow both PATA member and non-member participants to build their knowledge and business through the educational programme, the interactive sessions, case studies, networking, ideas exchange, and group collaboration.

After successful completion of the course, participants will be awarded with a PATAcademy-HCD certificate entitled: “Certified Asia Pacific Visitor Economy Expert – Human Capital Development”.

The registration fee for PATAcademy-HCD is US$1,028 for PATA members, US$1,235 for Chapter members and US$1,543 for non-members, inclusive of credit card processing fee.

View a selection of videos from previous PATAcademy-HCD, December 2014, June 2014 andDecember 2013, or photos from December 2014, June 2014 and December 2013. For further information, please contact HCD@PATA.org.

VIE Hotel Bangkok is the Official Accommodation Partner for PATAcademy-HCD.

About PATAFounded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 87 government, state and city tourism bodies, nearly 31 international airlines, airports and cruise lines, 61 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 43 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWERplatform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney, Dubai, and London. Visit www.PATA.org

Media Contact:PATA
Paul Pruangkarn
Manager – Communications
Bangkok, Thailand
Tel: +66 2 658 2000
E-mail: Communications@PATA.org

 

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