Palm Springs Wraps Up College Spring Break Campaign

Palm Springs, CA, 2013-04-10 — /travelprnews.com/ — The last three colleges out of the ten visited by Palm Springs “street teams” returned back to school this week after  their spring break vacation. For the fourth year, the Palm Springs Bureau of Tourism sent “street teams” out to campuses in Southern California and Nevada to reach students that were seeking a safe and affordable destination to spend their spring break. Watch recap video >>>

The Palm Springs “street teams” distributed giveaways and travel deals to students at ten campuses:
• University of Southern California
• Cal State Los Angeles
• University of California, Los Angeles
• University of California, Irvine
• Orange Coast College
• CSU Long Beach
• University of Nevada, Las Vegas
• University of California, San Diego
• San Diego State University
• CSU Fullerton

A website, www.palmspringsbreak.com, was developed for young adults to search for places to stay, find upcoming events, follow social media updates, and to discover the activities in Palm Springs.

About Palm Springs Bureau of Tourism 
The Palm Springs Bureau of Tourism is the City’s official destination marketing organization whose focus is to promote the City to consumers, the media, and domestic and international trade buyers, thus increasing the transient occupancy taxes and sales taxes generated for the City, and increasing the City’s exposure as a world-class year-round leisure destination. The Palm Springs Bureau of Tourism is operated and managed by SMG. For visitor information, go to www.VisitPalmSprings.com.

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