Abu Dhabi – 2012-10-19 — /travelprnews.com/ — The International Air Transport Association (IATA) welcomed the positive response to the Simplifying the Business (StB) White Paper (WP) by delegates that attended the World Passenger Symposium in Abu Dhabi. The WP was produced by the StB Think Tank which included stakeholders from across the travel value chain. The WP is the foundation for a new StB program focused on adding value to the whole passenger experience while improving efficiency, increasing revenue opportunities and managing costs for the industry.
“Now is the time to move to the next generation of StB projects. Key enablers from previous StB projects such as e-ticketing, self-service kiosks and bar coded boarding passes have become part of the fabric of modern travel—proving that innovation on a global scale is possible. Our next generation focus is on projects that add value to the whole passenger experience while improving efficiency, increasing revenue opportunities and better managing costs across the industry,” said Alex Popovich, IATA’s Senior Vice President, Industry Distribution and Financial Services.
The StB WP was developed by the StB Think Tank which includes participants from airlines, travel agents, technology providers and global distribution systems. Over the last year, the StB Think Tank took ideas presented at the 2011 World Passenger Symposium and consulted broadly across industry stakeholders to arrive at five goals for new StB projects and initiatives:
“The five goals of the WP are about adding value to the passenger experience. Combined, they form a vision for a new way of traveling that will give passengers greater choice, control and a better end-to-end experience. And creating more value for customers will create innovation opportunities for businesses across the value chain. Building these based on global standards will be critical. And turning this vision into reality will need a team effort. I invite all businesses with a stake in driving the efficiency and quality of the aviation sector to work with us to create an industry fit for the passenger of tomorrow,” concluded Popovich.
Read the full StB White Paper (pdf)
For more information, please contact:
Corporate Communications
Tel: +41 22 770 2967
Email: corpcomms@iata.org
Notes for Editors:
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