Maldives welcomes its first tourist with free holiday as part of its Visit Maldives Year 2016 campaign

MALDIVES, 2016-1-7 — /Travel PR News/ — The Maldives Marketing and Public Relations Corporation together with Ministry of Tourism commenced the Visit Maldives Year 2016 campaign today, the 1^st January 2016 by welcoming the very first tourist to visit the country of the new celebratory year. In an event organized to honour and mark the first arrival of a tourist in to Maldives, the Acting Managing Director of MMPRC, Haris Mohamed awarded a free holiday from Outrigger Konotta to Kate Holmes from United Kingdom. Officials attended the ceremony from MMPRC and Ministry of Tourism, as well as a number of invitees of the industry. The first arrival flight to the Maldives was on Oman Air at 0650hrs.

In the event to celebrate the arrival of the very first tourist, a special stamp of the celebratory year was introduced, which will be stamped on all the passports along with the arrival stamp throughout 2016, as a token of the special campaign. Boduberu and dancers accompanied the 1st tourist to the VIP arrival hall, where refreshments were served. The event displayed the Maldivian tradition and uniqueness as all the staff of MMPRC and MOT were dressed in the Maldivian traditional dresses. The tourism industry will also be celebrating the arrival of every 500,000^th visitor during the year 2016.

The Visit Maldives Years 2016 will be a yearlong campaign to boost the tourism of the country, targeting a total of 1.5 million tourist arrivals during the year. A number of international and national events, competitions and awareness programs will be carried out by Maldives Marketing and Public Relations Corporation together with the Tourism Industry to display the richness of Maldives as a destination and portray Maldives as the exotic place it is, to the world. The competitions and attractive prizes are aimed to create a hype to visit Maldives and experience the sunny side of life.

The 1^st visitor of VMY2016 was awarded to a tourist from United Kingdom, which is prominent market to the Maldives. By the end of November 2015, the UK held 7.5% of the market share with a total of 83,244 arrivals recorded. Tourism being the most important industry for Maldivians, the VMY2016 campaign is expected to strengthen and heighten the gains of the country, while creating unity within. This campaign will be celebrated nation wide in many colourful events to be looked forward to.

Maldives Marketing & Public Relations Corporation

4th Floor, Velaanaage, Ameer Ahmed Magu, Malé, Republic of Maldives,
Tel: (960) 332 3228 Fax: (960) 332 3229
E-mail: info@visitmaldives.com

 

SOURCE: Maldives Marketing & Public Relations Corporation

 

 

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