(IN SHORT) Qatar Airways has launched a new in-flight safety video starring Kevin Hart, the airline’s Global Brand Ambassador, alongside celebrities like Rosie Huntington-Whiteley, Khaby Lame, and Adam Waheed. Directed by Tim Story, the video combines humor and star power to engage passengers with essential safety information. Launching on select flights in December 2024 and available fleet-wide by January 2025, the initiative highlights Qatar Airways’ commitment to safety and innovation through creative and entertaining approaches.
(PRESS RELEASE) Doha, Qatar, 2024-Dec-3 — /Travel PR News/ — Qatar Airways has unveiled a captivating new in-flight safety video starring comedian, actor, and entrepreneur Kevin Hart, who also serves as the airline’s newest Global Brand Ambassador. The video, designed to deliver essential safety information in an entertaining format, features a host of global and social media stars, including Rosie Huntington-Whiteley, Khaby Lame, Anwar and Amal Jibawi, and Adam Waheed. Directed by acclaimed Hollywood filmmaker Tim Story, the production aims to ensure passengers engage with the safety instructions while enjoying the star-studded presentation.
Launching in December 2024, the video showcases Kevin Hart navigating key safety demonstrations with humor and charm, supported by the celebrity cast. Highlights include Rosie Huntington-Whiteley helping Hart reach the overhead lockers, Khaby Lame lending his signature comedic touch, and Adam Waheed demonstrating the proper use of an oxygen mask.
Innovating Safety Through Entertainment
Qatar Airways Group CEO, Engr. Badr Mohammed Al-Meer, emphasized the importance of capturing passengers’ attention. “Safety is our top priority, and this innovative approach ensures passengers won’t miss the critical information. Partnering with Kevin Hart and other global icons makes this video both engaging and memorable,” he said.
Kevin Hart expressed his excitement about the collaboration, stating, “This video is a game-changer! Qatar Airways sets the bar for luxury travel, and I’m thrilled to be part of creating something passengers will actually look forward to watching.”
Pushing Creative Boundaries
Tim Story, the video’s director, praised Qatar Airways for its willingness to explore unconventional approaches. “With a world-class brand like Qatar Airways, we had the freedom to create something entirely unique, taking in-flight safety videos to new heights,” Story remarked.
Passengers can catch the new safety video on select Qatar Airways flights starting in December 2024, with a full rollout across all flights by January 2025. The video will also feature destinations like Nairobi, Paris, New York, and Sydney, showcasing Qatar Airways’ global reach.
This initiative underscores Qatar Airways’ dedication to delivering safety, luxury, and innovation, ensuring passengers receive crucial information while enjoying a memorable and entertaining travel experience.
About Qatar Airways
A multiple award-winning airline, Qatar Airways won the ‘World’s Best Airline’ for the unprecedented eighth time at the 2024 World Airline Awards, managed by the international air transport rating organisation, Skytrax. Qatar Airways has been the World’s Best Airline in 2011, 2012, 2015, 2017, 2019, 2021, 2022, and 2024. The airline continues to be synonymous with excellence, also taking home, ‘World’s Best Business Class’, ‘World’s Best Business Class Airline Lounge’, and ‘Best Airline in the Middle East’. As leaders in industry innovation and digital adoption, Qatar Airways was also recently voted the ‘World’s Best Airline Website’ by World Travel Tech Awards.
Qatar Airways was the first Airline in the Middle East to be certified to the highest level of IATA’s Environmental Assessment (IEnvA) programme, based on recognised environmental management system principles (such as ISO 14001). As an inaugural signatory to the Buckingham Palace Declaration in March 2016, Qatar Airways became the first airline globally to be certified to the industry standard for the prevention of illegal wildlife trafficking in aviation.
Qatar Airways currently flies to over 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport, the ‘World’s Best Airport’, as voted by Skytrax in 2021, 2022, and 2024. In 2024, Hamad International Airport also received the ‘Best Airport in the Middle East’ accolade for 10 consecutive years, as well as ‘World’s Best Airport Shopping’ for the second year in a row.
Media Contact:
Qatar Airways Group
Corporate Communications Department
qrmedia@qatarairways.com.qa
+974 4022 2200
Source: Qatar Airways
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