Jumeirah Unveils Three New Luxury Developments in Dubai as Part of Ambitious Growth Strategy

(IN SHORT) Jumeirah announces three new high-end properties in Dubai, including the Jumeirah Asora Bay hotel and residences and Jumeirah Residences Emirates Towers, part of the brand’s Mission 2030 strategy to expand its portfolio. These additions reflect Jumeirah’s focus on boutique-style hotels and branded residences, designed to offer exceptional luxury and elevated living experiences. With ongoing global expansion, Jumeirah strengthens its position as a leader in luxury hospitality.

(PRESS RELEASE) DUBAI, 2025-May-2 — /Travel PR News/ — Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, has announced the development of three new distinguished properties in Dubai, marking a significant milestone in its Mission 2030 strategy. The upcoming additions, including a hotel and two residential developments, are set to further elevate the Jumeirah brand, offering guests and residents exclusive, curated experiences that combine architectural innovation with a prime coastal setting.

The highly anticipated Jumeirah Asora Bay will be a landmark development located on the peninsula of La Mer South in Dubai. This exclusive project will feature a 103-room hotel, 20 luxurious villas, and 29 branded residences. Slated for completion in 2029, Jumeirah Asora Bay is set to reflect the brand’s renewed focus on boutique-style properties with a select number of keys, prioritizing suites, villas, and branded residences, while delivering unparalleled views of the Arabian Gulf.

“Jumeirah Asora Bay represents an exciting evolution for our brand, offering a refined design and purposeful, distinctive experiences,” said Thomas B. Meier, CEO of Jumeirah. “This development, alongside the launch of Jumeirah Residences Emirates Towers, reaffirms our commitment to delivering luxury and elevated living, both regionally and internationally.”

Jumeirah Residences Asora Bay: An Exclusive Residential Enclave
In collaboration with Meraas, Jumeirah will introduce Jumeirah Residences Asora Bay – a prestigious collection of 29 residences, ranging from four-to-six-bedroom apartments, one seven-bedroom penthouse, and six ocean villas. The residence’s hillside positioning provides residents with sweeping, unobstructed views of both the Arabian Gulf and Dubai’s skyline. A perfect blend of serenity and opulence, these residences will redefine luxury living on the Dubai coastline.

Jumeirah Residences Emirates Towers: Urban Luxury in the Heart of Dubai
Building on its legacy of excellence, Jumeirah is also introducing Jumeirah Residences Emirates Towers, an urban oasis within the city’s thriving business district. This new residential development will feature 754 units, including one-to-four-bedroom apartments designed to offer sophisticated city living. Residents will have access to a host of premium amenities, including a padel court, fitness studios, a co-working lounge, a private cinema, and a podium pool terrace, ensuring a dynamic living experience where luxury meets convenience.

Jumeirah’s Expanding Global Presence
These new properties are part of Jumeirah’s broader strategy to double the size of its portfolio by 2030, focusing on both hotel management and acquisitions. With recent openings, including Jumeirah Marsa Al Arab in Dubai, and future expansions in key destinations like Jumeirah The Red Sea in Saudi Arabia and Jumeirah Le Richemond in Geneva, Jumeirah is set to strengthen its global presence as a leader in luxury hospitality.

“We continue to drive sustainable growth and innovate with distinctive offerings across both hospitality and residential living,” Meier continued. “Our growth in Dubai, with these exceptional new properties, is a testament to our commitment to the future of the Jumeirah brand.”

Jumeirah’s Four Key Offerings
Jumeirah’s portfolio is divided into four distinctive categories:

Jumeirah Icons – A collection of iconic addresses, including the famed Jumeirah Burj Al Arab, setting new benchmarks for luxury and design worldwide.

Jumeirah Privé – A curated ultra-luxury collection offering the ultimate in privacy and exclusivity, exemplified by Jumeirah Thanda Island and the Jumeirah Thanda Safari.

Jumeirah Hotels & Resorts – The foundation of the brand, featuring properties in some of the world’s most sought-after destinations.

Jumeirah Residences – The growing focus of the brand, offering elevated living experiences that inspire well-being every day.

A Vision for the Future
Jumeirah is also expanding its footprint globally, having recently entered Africa with Jumeirah Thanda Island in Tanzania and Jumeirah Thanda Safari in South Africa. The brand’s vision to create vibrant, integrated communities is embodied in properties like Jumeirah Marsa Al Arab, a mixed-use development combining hospitality, residences, and retail.

As Jumeirah continues to grow, it remains committed to delivering transformative experiences, and with the launch of these new Dubai properties, it is further cementing its position as a pioneering force in luxury hospitality worldwide.

For more information visit jumeirah.com and stay connected on social channels @Jumeirah.

SOURCE: Jumeirah