2013-05-22 — /travelprnews.com/ — Travelport, a leading provider of critical transaction processing solutions and data to companies operating in the global travel industry, today announces that European low cost carriers, Jet2.com and Norwegian, are the latest participants in the aggregated shopping component of its recently launched Travelport Merchandising Platform.
Travelport Aggregated Shopping, an industry first, consolidates within the same screen, shopping results from traditional carriers who connect through ATPCO with those from low cost carriers and others who prefer to connect with Travelport via an API connection. The new technology negates the need to shop and compare across several screens and allows travel agents to book both types of carriers in the same booking flow. Simply put, Aggregated Shopping gives airlines the ability to distribute their content in the way they choose to, and for travel agents to be able to sell this through a consistent, efficient workflow.
Travelport Aggregated Shopping, which forms part of the ground-breaking Travelport Merchandising Platform, was unveiled last month with launch carrier EasyJet who said they were impressed by the flexible approach Travelport was offering airlines.
With the two new European carriers added, further low cost fares on nearly 540 routes and over 170 destinations can now be shopped, compared and booked by travel agents in the same efficient way:
“I’m thrilled that both Jet2.com and Norwegian are now also fully integrated into Travelport Aggregated Shopping. It’s great news for travel agents who want the ease of being able to review and book fares from these two leading low cost carriers in the same way that they can shop and book flights with traditional carriers,” said Robin Ranken, Travelport’s Head of Airline Relationships for Europe.
“Since launching our new merchandising platform last month, we’ve been very encouraged by the strong interest it has attracted from the airline community who recognize that Travelport is ready, willing and able to use new technologies to enable them to distribute the way they want to.”
The second solution offered by the Travelport Merchandising Platform – Travelport Ancillary Services – is also already live with a wide range of airlines, including Air France, Alitalia, Aegean, Air New Zealand and KLM. This component allows travel agents to sell airline ancillaries such as lounge passes, seats and bags, within their existing workflow rather than by booking on an airline website.
The final component offered by the merchandising platform – Travelport Rich Content and Branding – is scheduled to be launched later in the year. Currently in development with several partner airlines, this solution will allow airlines to market and retail their products more effectively by controlling how their product is visually presented and described to travel agents.
Travelport expects to make further announcements related to its merchandising platform over the coming months.
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About Travelport (www.travelport.com)
Travelport is a leading provider of critical transaction processing solutions and data to companies operating in the global travel industry.
With a presence in over 170 countries, approximately 3,500 employees and 2012 net revenue of more than $2.0 billion, Travelport is comprised of the global distribution systems (GDS) business, which includes the Galileo and Worldspan brands, its Airline IT Solutions business and a majority joint venture ownership in eNett.
Headquartered in Atlanta, Georgia, Travelport is a privately owned company.
Follow Travelport on Twitter at http://twitter.com/Travelport
For media enquiries, please contact:
Kate Aldridge, Corporate Communications Senior Director, EMEA and APAC
Tel: +44 (0) 1753 288720
Email: kate.aldridge@travelport.com
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