JAL and J VALUE Join Forces to Boost Japanese Agricultural Exports in Thailand’s Thonglor Market

(IN SHORT) Japan Airlines (JAL) and J VALUE have formed a partnership to expand the presence of Japanese agricultural and marine products in Thailand through the Thonglor Nihon Ichiba wholesale market in Bangkok. This collaboration leverages JAL’s reliable logistics network to ensure high-quality, temperature-controlled delivery, while J VALUE will enhance visibility and sales through events and promotions. The initiative supports Japan’s goal to reach 5 trillion yen in exports by 2030 and promotes Japanese products in Thailand.

(PRESS RELEASE) Bangkok, Thailand, 2024-Nov-2 — /Travel PR News/ — Japan Airlines Co., Ltd. (JAL) and J VALUE CO., LTD. have signed a pivotal agreement to expand the distribution of Japanese agricultural and marine products in Thailand through the Thonglor Nihon Ichiba wholesale market in Bangkok. This partnership brings together JAL’s extensive logistics expertise and J VALUE’s market presence to promote Japan’s high-quality fresh products, creating new demand abroad while enhancing global recognition for Japanese goods.

Under JAL’s ESG strategy, the airline aims to revitalize local regions by facilitating the export of Japanese products using a dependable logistics network that prioritizes quality and efficiency. Through seamless transportation and specialized packaging, JAL will ensure that products arrive in Thailand in pristine condition, maintaining the same standards as in Japan. Meanwhile, J VALUE will harness its market expertise and event-planning experience in Thailand to attract consumers and raise interest in Japanese products.

This strategic initiative not only boosts the visibility of Japanese products in Thailand but also aligns with Japan’s Ministry of Agriculture, Forestry and Fisheries’ ambitious goal of reaching 5 trillion yen in exports by 2030.

Key Initiatives:

• JAL, alongside its logistics subsidiary Jupiter Group, will implement a fully integrated logistics network covering customs clearance and ground delivery. This end-to-end network will maintain product quality and reduce transportation costs, ensuring a steady supply of Japanese goods that require stringent temperature control.
• Leveraging J VALUE’s strong customer engagement in Thailand, a series of events and promotions will increase awareness and drive demand for Japanese agricultural and marine products. These marketing efforts are expected to substantially boost sales and expand market reach.

About J VALUE CO., LTD.

• President and CEO: Yupharet Eakturapakal
• Established: March 15, 2018
• Business: Operating Thonglor Nihon Ichiba, Thailand’s first Japanese fresh food wholesale market, founded on the mission of “Bringing Japan’s Goods to the World.”
• Investment: Jointly backed by G-Yu Creative Co., Ltd. and Mikoshi Co., Ltd.

Thonglor Nihon Ichiba Market
Opened in 2018, Thonglor Nihon Ichiba brings high-quality Japanese produce to Thai customers, emphasizing freshness, safety, and value. Located in Sukhumvit, Bangkok, the market offers wholesale Japanese food products, dining services, and event hosting, open daily from 9:00 to 19:00.

Through this partnership, JAL and J VALUE aim to establish Japanese agricultural and marine products as a staple in the Thai market, showcasing the rich quality and reliability that Japan is known for worldwide.

Media Contact: 

mediarelations.hdq@jal.com

Source: Japan Airlines

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