Hyatt Unveils “Roots to Reunion” Program to Enhance Family Bonding During Travel

Recognizing that planning is a key challenge for multigenerational trips, the “Roots to Reunion” program, available at popular vacation destinations like Hawaii and the UK, is designed for families of all ages with the help of a dedicated “Family Travel Expert.”

(IN SHORT) Destination by Hyatt has introduced the “Roots to Reunion” program, aimed at enhancing multigenerational family vacations through tailored travel experiences. Available through April 2025 at select resorts, the initiative addresses the planning challenges families often face when traveling together. Families will benefit from the assistance of dedicated “Family Travel Experts” at participating locations, who will help them create custom itineraries that showcase local attractions and activities. The program includes unique offerings such as a Reunion Ready Kit with fun items for family activities. This initiative aligns with Hyatt’s broader campaign, “Discover Differently,” and is designed to help families reconnect and make lasting memories in beautiful destinations.

(PRESS RELEASE) Chicago, IL, 2024-Oct-9 — /Travel PR News/ — Destination by Hyatt is proud to introduce its “Roots to Reunion” program, a new initiative aimed at enriching multigenerational family vacations. Available at select resorts through April 2025, this program is designed to address the planning challenges families face when organizing trips together, while fostering deeper connections among family members.

In line with the newly launched brand campaign “Discover Differently,” the “Roots to Reunion” program provides tailored travel experiences that allow families to reconnect in various settings, from scenic ski resorts to idyllic beach locales.

Streamlining Travel Planning for Families

As multigenerational travel continues to gain popularity, families are increasingly seeking memorable experiences in beautiful destinations. However, the complexities of planning a trip that accommodates everyone’s interests can be daunting. The “Roots to Reunion” program aims to simplify this process by providing dedicated “Family Travel Experts” at participating resorts, who help families engage more meaningfully with their surroundings and curate unique itineraries featuring local adventures, dining, and hidden treasures.

Katie Johnson, Vice President and Global Brand Leader for Hyatt’s Independent Collection brands, commented, “Today’s travelers crave immersive experiences that strengthen bonds with loved ones. While families wish to create unforgettable memories together, planning can often become overwhelming. This insight inspired the ‘Discover Differently’ campaign and led us to develop the ‘Roots to Reunion’ program, which emphasizes personalized experiences and local offerings that help reignite family connections.”

Tailored Experiences for Every Generation

The “Roots to Reunion” program features a variety of personalized offerings designed to facilitate family bonding in exciting new ways:

• Family Travel Expert: A dedicated expert is available to guide families through their stay, allowing them to focus on reconnecting and exploring together.
• Curated Itineraries: Families will have access to customizable itineraries that highlight the unique attributes of each destination.
• Reunion Ready Kit: Select properties will offer fun items to enhance family activities, such as snowball makers at The Lodge at Spruce Peak or pickleball equipment at Hana-Maui Resort.

This program is perfectly timed for families planning their holiday and spring break travels, with participation at six Destination by Hyatt resorts, including:

• Everline Resort & Spa, Lake Tahoe (California): A year-round outdoor destination offering ski-in/ski-out access, a championship golf course, and numerous activities including ice skating and hiking.
• Hana-Maui Resort (Hawaii): A secluded luxury resort on Hawaii’s eastern coast, surrounded by stunning beaches, bamboo forests, and waterfalls along the famous Road to Hana.
• SCHLOSS Roxburghe (Scotland, United Kingdom): This countryside retreat features self-catering cottages and a host of outdoor activities, including fishing and archery.
• Suncadia Resort (Cle Elum, Washington): Nestled in over 6,000 acres of forest, this resort offers a variety of family-friendly activities, including hiking, dining, and spa treatments.
• The Lodge at Spruce Peak & Residences (Stowe, Vermont): Known for its ski-in/ski-out luxury, this resort offers year-round activities from skiing to mountain biking, alongside farm-to-table dining.
• Wild Dunes Resort & Residences (Charleston, South Carolina): This expansive resort features luxury amenities, a full-service spa, culinary experiences, and top-tier golf courses.

Discover Together with Destination by Hyatt

The “Roots to Reunion” program embodies the essence of the Destination by Hyatt brand, which invites travelers to “Discover Differently.” Each hotel under this brand is uniquely designed to serve as a basecamp for adventure, catering to multigenerational families, couples, or friends. The campaign’s promotional materials can be seen across various channels, including YouTube and notable print publications.

For more information about the Destination by Hyatt brand or to book your next family getaway, please visit the brand’s website or contact the resorts directly:

• Everline Resort & Spa Lake Tahoe: Brett Fox, bfox@everlineresort.com
• Hana-Maui Resort: Haunani Roback, haunani.roback@hyatt.com
• SCHLOSS Roxburghe: Jack Cameron, jack.cameron@schlossroxburghe.com
• Suncadia Resort: Kasey Scott, meetings@suncadia.com
• The Lodge at Spruce Peak & Residences: Danielle Yuele, danielle.yuele@destinationhotels.com

Wild Dunes Resort & Residences: Mary Smith, mary.smith@destinationhotels.com

About Destination by Hyatt

The Destination by Hyatt brand is a diverse collection of independent hotels, resorts and residences that are individual at heart yet connected by a commitment to embody the true spirit of each location. Ranging from upper-upscale to luxury, each property is purposefully crafted to be a place of immersive discoveries, authentic design, and warm and welcoming service. As an honored host, each Destination by Hyatt location connects guests to both people and place—offering a sense of belonging that invites all to make our destination yours. For more information, visit destinationbyhyatt.com. Follow the Destination by Hyatt brand on Instagram: @destinationhotels, Twitter: @Destination, and Facebook: Destination Hotels.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of June 30, 2024, the Company’s portfolio included more than 1,350 hotels and all-inclusive properties in 78 countries across six continents. The Company’s offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.

Media Contact:  

Gloria Kennett
gloria.kennett@hyatt.com

Source: Hyatt Hotels Corporation

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