Frontier Airlines Expands Distribution Partnership with Amadeus to Offer Personalized Travel Options

(IN SHORT) Frontier Airlines has signed an enhanced distribution partnership with Amadeus, introducing New Distribution Capability (NDC) content via a Global Distribution System (GDS) for the first time. This move is a significant part of Frontier’s New Frontier transformation, allowing the airline to offer a more personalized and seamless booking experience, along with improved pricing visibility, premium offerings, and streamlined processes for managing travel plans. The collaboration aims to enhance customer satisfaction while creating new opportunities for distribution and maximizing revenue.

(PRESS RELEASE) MADRID, 2025-Apr-29 — /Travel PR News/ — Frontier Airlines has entered into an enhanced distribution partnership with Amadeus, marking a significant step in offering customers a broader range of personalized travel options through third-party channels. Under the terms of the agreement, the low-fare carrier will introduce New Distribution Capability (NDC) content to travel sellers via a Global Distribution System (GDS), enhancing the booking experience with greater customization and flexibility.

This collaboration leverages Amadeus’ NDC capabilities and represents another key milestone in Frontier Airlines’ New Frontier transformation. By integrating NDC with traditional EDIFACT distribution methods, the partnership will provide a seamless transition to a more dynamic and personalized booking experience, giving customers access to a wider array of options, improved pricing visibility, and enhanced premium offerings.

Through this partnership, Frontier customers will be able to access a range of featured products, including seat assignments and a simplified process for modifying travel plans. These improvements will enhance customer satisfaction and provide more control over their travel experience.

“Our ongoing transformation highlights our commitment to delivering exceptional value and an enhanced travel experience for our passengers,” said Bobby Schroeter, Chief Commercial Officer at Frontier Airlines. “The New Frontier represents more value for our travelers’ money, and distributing our NDC-based content through the Amadeus Travel Platform is a crucial part of this change. This partnership modernizes our distribution capabilities and enables us to offer a seamless, personalized booking experience.”

Rajiv Rajian, Executive Vice President and Chief Commercial Officer, Americas, Amadeus, added, “This expanded partnership allows us to work closely with Frontier Airlines to harness the full potential of NDC technology, creating new opportunities for distribution. Our NDC solutions will enable Frontier to offer enhanced ancillary services and more personalized offers, both of which are essential to improving the customer experience and driving revenue growth.”

Media contact:

Kim Axtell
Corporate Communications, Amadeus

SOURCE: Amadeus IT Group SA