Emirates Skywards Exclusives Offers Members Exclusive Access to Coca-Cola Arena’s Premier Events with Hospitality Tickets

(IN SHORT) Emirates Skywards has expanded its Skywards Exclusives portfolio to offer members hospitality tickets for events at Coca-Cola Arena, Dubai’s largest indoor venue. Members can now redeem or bid for tickets to a wide variety of events, including concerts, sports, and comedy shows. The partnership provides more exclusive experiences for Skywards members, enhancing their loyalty rewards. The expansion comes as Skywards continues to grow, reaching over 35 million members worldwide and winning numerous awards for its innovative offerings.

(PRESS RELEASE) DUBAI, 2025-May-26 — /Travel PR News/ — Emirates Skywards, the award-winning loyalty programme of Emirates, has expanded its Skywards Exclusives portfolio to include hospitality tickets for events at Coca-Cola Arena, Dubai’s largest multipurpose indoor venue. Starting today, members can use their Skywards Miles to bid for or redeem tickets to enjoy a wide array of events, including world-class concerts, comedy shows, sports tournaments, and more at the iconic arena.

Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, expressed his excitement: “Skywards Exclusives has always been a popular offering, and we’re excited to now offer our members the chance to experience unforgettable live entertainment at Coca-Cola Arena. Whether attending comedy shows, watching thrilling sports, or enjoying top music concerts, our members can now redeem their Miles for some of the most exclusive hospitality experiences in Dubai. This partnership will provide even more incredible opportunities for our global membership, whether they are Dubai residents or visitors.”

Mark Jan Kar, Senior Vice President of Entertainment & Content Development for MENA at ASM Global and General Manager of Coca-Cola Arena, added, “We’re delighted to welcome Emirates Skywards as the Official Airline Rewards Partner of Coca-Cola Arena. This collaboration brings together two iconic brands with a shared passion for delivering excellence. Together, we’re committed to offering exceptional hospitality and live entertainment experiences. With the added value of Emirates Skywards, fans will enjoy elevated moments at the arena with unbeatable access to the best shows and performances.”

The Coca-Cola Arena is set to host an exciting line-up of concerts and events, featuring international artists, Arabic and Bollywood stars, and major sports events. Starting at 5,000 Miles, members can bid or redeem their Miles for pairs of hospitality tickets with premium seating and panoramic views of the stage.

Highlights of upcoming events include the chance to see world-renowned DJ Kygo live in Dubai, witness Dubai basketball games during the ABA League playoffs, enjoy the magic of Circus 1903 with the family, or experience Tom Segura’s late-night comedy shows.

Skywards Exclusives continues to offer unforgettable moments for members, with access to the best live entertainment, including football matches at the Emirates Stadium, Real Madrid games, S.L. Benfica, AC Milan, and Olympique Lyonnais matches, plus prestigious tennis tournaments like Roland-Garros and the US Open Tennis Championships.

With over 35 million members globally, Emirates Skywards continues to expand its exceptional loyalty offering, leveraging Emirates’ vast sponsorship portfolio to provide unique experiences. The loyalty programme has been recognized as a leader in the industry, winning several prestigious awards, including ‘Best Global Airline Loyalty Program’ at the International Loyalty Awards 2025, ‘Platinum: Global Loyalty Programme’ and ‘Silver: Customer Experience Strategy’ at the Loyalty 360 Awards, and ‘World’s Leading Airline – Rewards Programme’ at the World Travel Awards 2024.

For more information and to explore Skywards Exclusives, visit emirates.com/skywards.

Media contact:

Emirates Public Relations
pr@emirates.com

SOURCE: The Emirates Group