“Creating Connections: Content Creation in the Tourism Space” to be Held at University of West Florida

PENSACOLA, FL, 2025-Feb-21 — /Travel PR News/ — The University of West Florida Department of Commerce in the Lewis Bear Jr. College of Business announces a panel discussion on content creation in the tourism space, featuring two leading experts in the field. Sara Broers of Social Connections, LLC, and the Midwest Travel Network, and Brandy Gleason of Gleason Media will share their insights and experiences with students and the public.

The panel discussion, titled “Creating Connections,” will be held on Feb. 25 from 9:30 to 10:45 a.m. in Building 76A, Room 101, on the UWF campus. The event is free and open to the public.

Broers and Gleason bring a wealth of knowledge and expertise to the discussion. Each of them has authored multiple best-selling travel books. Broers is a seasoned social media strategist and content creator with a passion for travel. As the co-owner of the Midwest Travel Network, Broers excels at connecting destinations with content creators. Find her online at TravelwithSara.com. Gleason writes at GleasonFamilyAdventure.com, and her content reaches 11 million people per month. Her Facebook groups, Ohio Road Trips, Indiana Road Trips and Michigan Road Trips have 1.3 million members. She is a sought-after speaker and a content marketing consultant for the tourism industry. The panel discussion will cover a range of topics, including:

• The latest trends in content creation for tourism
• How to create engaging content that resonates with audiences
• The importance of storytelling in tourism marketing
• Best practices for using social media to promote tourism
• The challenges and opportunities of content creation in the digital age

“We are thrilled to welcome Sara Broers and Brandy Gleason to UWF,” said Dr. James Mead, Interim Chair at the University of West Florida’s Department of Commerce. “Their expertise in content creation for the tourism industry will be invaluable to our students and the community. This is a unique opportunity to learn from the best in the business.”