Coffee company Robert Roberts selects George Best Belfast City Airport as the latest local landmark to appear on its coffee packaging

Belfast, Northern Ireland, 2016-Jul-12 — /Travel PR News/ — Lisburn based tea and coffee company, Robert Roberts, has witnessed a 20% increase in sales since launching Northern Ireland branded packaging.

The localised packaging of Robert Roberts coffee products was rolled out across Northern Ireland in 2013 featuring images of Titanic Belfast, Harland and Wolff cranes and the Giant’s Causeway.

To celebrate this significant uplift in sales, and to mark the Northern Ireland Year of Food and Drink, the company has selected George Best Belfast City Airport as the latest iconic local landmark to appear on its coffee packaging.

Craig Blaney, from Robert Roberts, commented:

“2016 marks the ‘Year of Food and Drink’ in Northern Ireland and we knew that it would be wonderful to feature a location such as Belfast City Airport which is not only distinctive and recognisable throughout the island of Ireland, but also throughout the UK and even further afield.

“The airport features on our Strength Five after Dinner Coffee in the landmark range which includes Strength Three All Day Roast and Strength Four Morning Roast, all of which are available now in retail stores throughout Northern Ireland.

“At Robert Roberts we are thoroughly committed to quality. That too can be said of Belfast City Airport which continuously invests in its facilities to ensure the best journey for passengers. This commitment to customer satisfaction and exceeding their expectations made this partnership a perfect fit for us and we are delighted to add the airport to our landmark range.”

As well as being currently stocked in a range of convenience stores and large supermarkets, Robert Roberts Coffee is also available in cafes, restaurants, hotels and canteens across Ireland.

Cliona Arthur, Media Sales Manager at George Best Belfast City Airport which connects approximately 2.7m passengers to destinations throughout the UK and Europe each year, said:

“Robert Roberts is a really successful local brand and we are thrilled the team has chosen Belfast City Airport to appear on the new packaging joining an incredible line-up of iconic landmarks.

“At Belfast City Airport, we are committed to partnering with and supporting local companies, and throughout the Northern Ireland Year of Food and Drink we have worked very closely with manufacturers and suppliers from across the province in order to showcase the region’s incredible produce.

“Companies such as Tayto, Cookstown and Tesco have all recognised that with such a high volume of traffic moving through the terminal each day, the airport is a great space to promote their produce to passengers both visiting and residing in Northern Ireland.

“Robert Roberts will also be featured at various advertising sites throughout the airport in order to launch the partnership and we look forward to supporting and assisting the company achieve even further sales growth moving forward.”

 

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