China National Tourist Office in Los Angeles Showcases Mid-Autumn Festival in Arcadia, California Celebration

(IN SHORT) The China National Tourist Office (CNTO) in Los Angeles took part in the City of Arcadia’s annual Moon Festival on October 4, 2025, to promote Chinese culture and tourism. The event, held at Arcadia City Hall, drew residents and visitors to celebrate the traditional Mid-Autumn Festival — a symbol of unity, harvest, and togetherness in Chinese culture. CNTO set up an interactive booth where guests could explore travel opportunities in China, collect brochures and souvenirs, and participate in giveaways. In collaboration with Tours4Fun, CNTO showcased curated travel itineraries and offered special promotions to make China travel more accessible and appealing to Southern California audiences. Through this partnership, CNTO emphasized cultural exchange, community engagement, and tourism promotion, strengthening cultural ties and encouraging interest in visiting China. The Los Angeles office of CNTO continues to serve as the U.S. West Coast representative of China’s Ministry of Culture and Tourism, dedicated to promoting China as a global travel destination and fostering cross-cultural understanding.

(PRESS RELEASE) LOS ANGELES, CA, 2025-Oct-6 — /Travel PR News/ — The China National Tourist Office (CNTO) in Los Angeles, is pleased to announce its participation in the  recent City of Arcadia’s annual Moon Festival (Mid‑Autumn Festival), held Saturday, October 4, 2025, from 5:00 to 8:30 p.m. on the City Hall Lawn  at 240 W. Huntington Drive, Arcadia.  Arcadia is a vibrant city located in the San Gabriel Valley, about 18 miles east of downtown Los Angeles.  It is well-known for its diverse, multicultural community.

As part of its outreach, CNTO hosted an exhibition booth at the festival and collaborated with Tours4Fun to highlight exciting China travel itineraries, engage with festival attendees, and foster cultural and tourism exchange.

Also known as the “Moon Festival,” the City of Arcadia’s Mid-Autumn Festival is a festive evening under the moonlight featuring live performances, food vendors, mooncakes, children’s activities, and community gatherings. The festival is deeply rooted in Chinese tradition: it celebrates family reunions, gives thanks for the harvest, and looks forward to hopes for the future.

In Chinese culture, the Mid‑Autumn Festival (Zhōngqiū Jié, 中秋节) is one of the most important holidays after Chinese New Year.  It falls on the 15th day of the eighth month of the lunisolar calendar, coinciding with the night of the full moon — a symbol of completeness, unity, and prosperity.  Over millennia, Chinese families have gathered to admire the moon, share mooncakes, light lanterns, and express gratitude for the harvest.

At the Arcadia Moon Festival, CNTO (Los Angeles) hosted a booth designed to welcome local residents, families, and festival-goers.  Visitors were invited to learn about travel opportunities in China, pick up brochures, maps, and souvenirs, enter prize draws or promotions and speak with CNTO and Tours4Fun staff.

To enrich the engagement, CNTO partnered with Tours4Fun, a global online travel platform, to promote curated China tour itineraries. Through this collaboration, CNTO aims to showcase China travel in a way that is accessible and inspiring to Southern California audiences.

At the festival, CNTO and Tours4Fun distributed literature and special promotional offers for these tours, and staff were available to answer questions about how to book, best times to travel, and customizing itineraries to individual interests.  The collaboration between CNTO (Los Angeles) and Tours4Fun in the Arcadia Moon Festival underscores several important goals:

• Cultural Exchange & Awareness — By participating in a local Mid‑Autumn Festival, CNTO deepens connections with local communities in the area, introducing to broader audiences  Chinese traditions to help them understand and appreciate the Chinese culture.
• Tourism Promotion — Displaying real, accessible travel itineraries helps bridge interest to action. Festival-goers can move from cultural curiosity to concrete plans for visiting China.
• Community Engagement — Festivals like Arcadia’s Moon Festival serve as key moments of cultural affirmation in Southern California, and CNTO’s presence reinforces that tourism and cultural awareness go hand in hand.
• Stimulating Travel Demand — Events like this support building interest in inbound travel to China and enhances China’s brand presence in the region.

For more information on China, please email la@cnto.org.  For Tours4Fun itineraries to China and to book your trip to China, visit this page.

About China National Tourist Office (Los Angeles)
The China National Tourist Office in Los Angeles is the overseas promotional arm of China’s Ministry of Culture and Tourism, responsible for increasing recognition and promoting China as a travel destination in the western region of the United States.  It provides information, facilitates travel trade relations and hosts promotional events to attract foreign tourists to China.  It organizes familiarization trips for media and travel trades, participate in regional travel trade exhibitions and work to build strong relationships with the travel industry to foster tourism cooperation and exchange.

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Media contact:

Lillibeth C. Bishop
310-384-2189
lillibeth@bishopintlgroup.com

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Frequently Asked Questions (FAQs)

1. What event did the China National Tourist Office (CNTO) in Los Angeles participate in?
CNTO participated in the City of Arcadia’s annual Moon Festival (Mid-Autumn Festival), held on October 4, 2025, at the Arcadia City Hall Lawn in California.

2. What is the purpose of CNTO’s participation in the Arcadia Moon Festival?
CNTO joined the festival to promote Chinese culture, strengthen community connections, and encourage travel to China through cultural exchange and tourism engagement.

3. What activities did CNTO offer at its festival booth?
Visitors could learn about travel opportunities in China, collect brochures, maps, and souvenirs, enter prize draws, and talk with CNTO and Tours4Fun representatives about travel itineraries.

4. Who did CNTO partner with for this event?
CNTO collaborated with Tours4Fun, a global online travel platform, to present curated China tour packages and offer special promotions for attendees.

5. What is the cultural significance of the Moon Festival (Mid-Autumn Festival)?
The festival, known in Chinese as Zhōngqiū Jié (中秋节), is one of China’s most important holidays after the Lunar New Year. It celebrates family reunions, gratitude for the harvest, and hopes for prosperity under the full moon, symbolizing unity and completeness.

6. How does CNTO promote tourism through events like the Arcadia Moon Festival?
By engaging with the local community and providing real, accessible travel itineraries, CNTO helps transform cultural curiosity into travel interest, building awareness of China as a global tourism destination.

7. What are the main goals of CNTO’s participation in such festivals?
The goals include fostering cultural exchange and awareness, promoting tourism, engaging the community, and stimulating travel demand for China.

8. What is the role of the China National Tourist Office (Los Angeles)?
CNTO Los Angeles represents China’s Ministry of Culture and Tourism in the western U.S. It promotes China as a travel destination, supports travel trade relations, organizes promotional events, and works to enhance cultural and tourism cooperation.

9. Where can I get more information about traveling to China?
For general inquiries, you can email la@cnto.org
. For information or bookings for China tour itineraries, visit Tours4Fun’s website.

10. Why was the City of Arcadia chosen for the festival?
Arcadia, located in the San Gabriel Valley near Los Angeles, is a diverse and multicultural city known for its vibrant community, making it an ideal location for celebrating Chinese traditions like the Mid-Autumn Festival.

SOURCE: Lillibeth Bishop / China National Tourist Office (Los Angeles)

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