Madrid, Spain, 2023-Mar-24 — /Travel PR News/ — UNWTO has opened applications for the third edition of its Best Tourism Villages initiative.
Best Tourism Villages by UNWTO was launched in 2021 as part of the Organization’s work to make tourism a driver of rural development and wellbeing. To date, over 70 villages from almost 40 countries have been recognized as Best Tourism Villages. A further 40 have been selected to participate in the Upgrade Programme where they benefit from expert mentorship and networking opportunities.
Tourism can make a real difference for rural communities, delivering jobs, supporting businesses and celebrating and protecting traditions
One initiative, three components
UNWTO’s Members States can present up to eight villages through their National Tourism Administrations (NTAs). Applications will close on 23 June 2023 and the winners announced towards the end of the year. As with previous editions, the initiative has three components:
The applications are evaluated by an independent International Advisory Board consisting of experts in different fields (cultural and natural resources preservation, sustainability, tourism product development, marketing, value chain, etc.) based on nine areas, including sustainability, infrastructure, connectivity, and tourism value chain integration.
Recognition and mentorship for Villages
Announcing the launch, UNWTO Secretary-General Zurab Pololikashvili says: “Tourism can make a real difference for rural communities, delivering jobs, supporting businesses and celebrating and protecting traditions. Through Best Tourism Villages, UNWTO is recognizing those rural destinations that committed to making tourism a pillar of opportunity and wellbeing.”
Besides individual mentoring, the villages in the Upgrade Programme will also join the Best Tourism Villages Network, which today numbers over 100 members in five world regions. Since its inception the BTV Network had organized a series of training sessions and masterclasses, allowing hundreds of participants to benefit from expert guidance and feedback from sector leaders.
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Source: UNWTO
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