Amadeus Strengthens Scandinavian Reach with Renewed Partnership with Arrive Agencies

(IN SHORT) Amadeus has renewed its partnership with Arrive Agencies, ensuring continued access to a robust portfolio of travel technology solutions—including NDC airline content, the Productivity Tracker for analytics, the Outpayce B2B Wallet for payments, and the Amadeus Value Hotels platform—while celebrating their collaboration on Cytric Easy since September 2024. This extension reinforces Amadeus’s commitment to providing both global innovation and localized support to strengthen Arrive Agencies’ market position across Scandinavia.

(PRESS RELEASE) MADRID, 2025-Jun-16 — /Travel PR News/ — Amadeus is proud to announce the extension of our longstanding partnership with Arrive Agencies, Scandinavia’s premier network of travel sellers. This renewed agreement builds upon our collaboration since 2017 and secures Arrive Agencies’ access to our full suite of cutting-edge travel technology solutions.

Through this enhanced collaboration, Arrive Agencies will continue to benefit from:

• New Distribution Capability (NDC): Enabling more personalized and richer airline content to elevate customer experiences.
• Amadeus Productivity Tracker: Converting reservation data into actionable insights that drive profitability and streamline operations.
• Outpayce B2B Wallet: Automating multi-currency payments and reconciliation for faster, more accurate transactions.
• Amadeus Value Hotels: Offering a centralized platform for competitive hotel rates and exclusive deals.

“We value our strategic alliance with Arrive Agencies, which has grown stronger since our first collaboration in 2017,” said Stig Thorup, Commercial Director, Travel Sellers, Scandinavia, Amadeus. “By delivering both global innovation and tailored regional support, we empower Arrive Agencies to enhance operational agility, enrich the traveler experience, and maintain a leading edge in the rapidly evolving Scandinavian travel market.”

Furthermore, Amadeus applauds Arrive Agencies’ role as a reseller of Amadeus Cytric Easy since September 2024. This integration—with seamless embedding into Microsoft 365—underscores our shared commitment to delivering comprehensive, end-to-end corporate travel management solutions.

Together with Arrive Agencies, Amadeus remains dedicated to transforming travel for Scandinavian travelers, making it simpler, smarter, and more rewarding.

Media contact:
Joanna Seymour-Taylor
Head of Communications EMEA, Amadeus
joanna.seymour-taylor@amadeus.com

SOURCE: Amadeus IT Group SA