Amadeus Integrates AI Chatbot into Demand360 and Automates RFP Responses in MeetingBroker

(IN SHORT) Amadeus, in partnership with Microsoft and leveraging OpenAI’s Azure platform, is rolling out two AI-driven enhancements to its Hospitality products. The first embeds Amadeus Advisor Chat into Demand360, granting hotel teams instant, tailored insights based on data from 44,000 hotels and 35 million short-term rentals. Advisor Chat users have already reclaimed significant analyst time since its 2024 launch in Agency360, and it will soon be accessible via Microsoft Teams. Secondly, the new Email to RFP capability in MeetingBroker uses AI to transform inbound group booking emails into customized proposals by extracting relevant, location-specific information from reliable sources. Pilot tests at Omni Atlanta Hotel show drastically improved response times and near-fully automated RFP handling. With plans to deploy AI agents across all its solutions, Amadeus aims to simplify complexity, boost operational efficiency, and accelerate revenue growth in the travel and hospitality industry.

(PRESS RELEASE) MADRID, Spain, 2025-Jun-19 — /Travel PR News/ — Amadeus is enhancing its Hospitality suite with two cutting-edge AI features—Amadeus Advisor Chat in Demand360® and Email to RFP in MeetingBroker®—thanks to a collaboration with Microsoft and OpenAI on Azure. These tools will empower hoteliers to access deep analytical insights on demand and streamline group booking processes with unprecedented speed and accuracy.

Advisor Chat Meets Demand360
To keep pace with a rapidly evolving travel market, Amadeus is embedding its generative AI chatbot, Advisor Chat, directly into Demand360. Powered by Azure OpenAI, this integration allows users across sales, operations, marketing, and distribution teams to pose complex questions and receive tailored, data-driven answers instantly. Demand360 already aggregates the most comprehensive hospitality data—spanning 44,000 hotels and 35 million short-term rentals—to project 12 months of forward-looking occupancy and market rankings along with two years of historical metrics. Since Advisor Chat’s debut in Agency360® in 2024, many customers have reclaimed up to one analyst-day per week by self-serving routine queries. Amadeus plans to extend Advisor Chat into Microsoft Teams, ensuring seamless access to performance analytics and strategic guidance.

Email to RFP Transforms Group Sales
MeetingBroker’s new Email to RFP feature uses AI to convert inbound group booking emails into fully contextualized RFP responses. Hotels simply forward a request to MeetingBroker, where the system analyzes the message, retrieves location-specific details from trusted sources, and generates a polished proposal—all in moments. Early trials with Omni Atlanta Hotel demonstrate dramatically faster turnaround times and near-autonomous handling of group inquiries. Built on Azure OpenAI, Email to RFP builds on MeetingBroker’s centralized lead-management hub to help sales teams capture more opportunities and close business faster.

Amadeus intends to roll out specialized AI agents across its entire product portfolio, enabling travel companies to unlock richer insights by querying multiple data sources simultaneously. Francisco Pérez-Lozao Rüter, President of Hospitality at Amadeus, notes, “We stand at a pivotal moment where AI will define the next decades of travel and hospitality. By making sense of complexity and boosting productivity, these innovations will drive efficiency, enhance ROI, and ultimately increase conversions.”

Media contact:
Laura Cobbold
Corporate Communications, Amadeus

SOURCE: Amadeus IT Group SA