Amadeus Appoints Mark Cullen as Chief Commercial Officer of Cytric, Pioneering Innovation in Corporate Travel

(IN SHORT) Amadeus welcomes Mark Cullen as the Chief Commercial Officer of Cytric, its end-to-end corporate travel and expense solution. Mark, based in Boston, United States, will lead all commercial activities, focusing on expanding Cytric Solutions globally. The appointment highlights Amadeus’ commitment to the corporate travel sector, particularly in collaboration with Microsoft to integrate the Cytric Easy platform into MS Teams, offering a seamless user experience. With over twenty-five years of experience in commercial functions, Mark’s leadership is poised to drive growth and innovation, shaping the future of corporate travel and expense management.

(PRESS RELEASE) Madrid, Spain, 2024-Apr-20 — /Travel PR News/ — Amadeus is proud to announce the appointment of Mark Cullen as the Chief Commercial Officer (CCO) of Cytric, Amadeus’ end-to-end corporate travel and expense solution.

With his extensive experience and leadership in the technology and software-as-a-service (SaaS) industries, Mark will spearhead the commercial strategy for Amadeus Cytric Solutions, driving growth and innovation globally.

Mark Cullen, is based in Boston, United States, leading all commercial activities for Amadeus Cytric Solutions. With a focus on further expanding the Amadeus Cytric Solutions brand and portfolio globally, this appointment underscores Amadeus’ commitment to the corporate travel space in collaboration with Microsoft. Thanks to the Amadeus Cytric Easy platform, corporations looking for a new experience when it comes to booking travel, creating events, sharing trips, meeting goals for sustainability, can now do all of this through a fully embedded user experience in MS Teams. It has never been easier to arrange travel, approve trips or expenses, all within the same everyday workspace application.

Recognizing its pivotal position at an inflection point in the industry, Amadeus has made significant investments and commitments to bring the Cytric Easy platform to market. There is a particular focus on the United States, where the needs of corporate buyers and travelers around collaboration, digitalization and meeting environmental, social and governance (ESG) goals.

Mark brings over twenty-five years of experience in commercial functions, with a strong background in travel and expense management, both in the US and Europe. His journey in the corporate travel sector began in 2003 with Egencia, followed by roles at SAP and Concur, where he held various leadership positions in the US and EMEA markets.

Elena Avila, Executive Vice President of Travel Distribution at Amadeus, commented on Mark’s appointment, saying, “It is a pleasure to welcome Mark to Amadeus. We bring a unique value proposition with Cytric Easy, and with its momentum, Mark’s appointment is very timely. We are confident that his extensive experience, reach and strategic leadership will be key in expanding our global user base and further opportunities for growth.”

Mark expressed his enthusiasm about joining Amadeus, stating, “I’m thrilled to join Amadeus during this transformative period, particularly with the game-changing Microsoft partnership leveraging technologies including GPT models from Azure Open AI Service, Microsoft Teams, to assist corporate travelers with elements of their journey. With seamless integration and intelligence across planning, booking, trip management, and expenses, we’re not just shaping the future of travel and expense—we’re redefining it. This partnership underscores Amadeus’ commitment to innovation, and I’m excited to contribute to this groundbreaking journey.”

As Amadeus embarks on this exciting journey, Mark’s strategic & data centric approach to sales and business development will be fundamental in driving Cytric’s success and expanding its global user base.

Source: Amadeus IT Group

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