AirAsia Rewards Partners with MiL.k and The Sandbox to Launch Web3.0 Member Experience in the Metaverse

(IN SHORT) AirAsia Rewards is partnering with MiL.k and The Sandbox to introduce a Web3.0 member experience on the metaverse platform. This collaboration aims to leverage the blockchain-based loyalty integration platform MiL.k and The Sandbox’s metaverse to create unique marketing opportunities and exclusive events for global users. The partnership seeks to engage AirAsia Rewards’ 33 million members by offering innovative rewards and member engagement initiatives in the metaverse. Key executives from AirAsia Rewards, MiL.k, and The Sandbox expressed enthusiasm about the collaboration, emphasizing the potential for enhancing user experience and global reach.

(PRESS RELEASE) Kuala Lumpur, Malaysia, 2024-Jul-30 — /Travel PR News/ — AirAsia Rewards, the loyalty program of Asia’s leading online travel agency AirAsia MOVE, has announced a strategic partnership with Milk Partners, operators of the blockchain-based loyalty integration platform “MiL.k”, and The Sandbox, a globally recognized metaverse platform with over 5 million users. This collaboration aims to explore marketing opportunities within the Web3 era.

The announcement, held at AirAsia MOVE’s headquarters in Kuala Lumpur, was attended by Nicole Tan, Head of AirAsia Rewards, Jungmin Cho, CEO of Milk Partners, and George Wong, Country Manager of The Sandbox Malaysia and SEA Partnerships.

Key Highlights:

• Global Marketing Collaboration: The partnership will focus on co-marketing initiatives designed to engage global users in metaverse events, offering them exclusive rewards.
• Enhanced Member Experience: By integrating MiL.k with AirAsia Rewards and utilizing The Sandbox metaverse, the collaboration aims to provide a unique and innovative member engagement experience.

Nicole Tan, Head of AirAsia Rewards, commented, “Our partnership with MiL.k began in 2022, allowing members to exchange AirAsia points and MiL.k coins. Now, with the inclusion of The Sandbox, we are poised to offer unprecedented engagement opportunities within the metaverse. This underscores our commitment to enhancing our members’ point experience.”

Jungmin Cho, CEO of Milk Partners, added, “We are excited to open new marketing channels and develop use cases that offer tangible benefits to users. This partnership will help MiL.k build a strong presence and facilitate global user engagement.”

George Wong, Country Manager of The Sandbox Malaysia and SEA Partnerships, stated, “This collaboration embodies the innovative spirit of Web3. We are thrilled to support AirAsia Rewards in creating engaging experiences in The Sandbox. This initiative will undoubtedly be anticipated by fans in Southeast Asia and beyond.”

Stay updated with AirAsia MOVE by following @airasiamove on Instagram and Threads, @airasiamove on TikTok, or @airasia on X. For an enhanced experience, download the AirAsia MOVE app from the Apple App Store, Google Play Store, or Huawei AppGallery.

Media Contact:

Daphne Cheah
communications@airasia.com

Source: AirAsia

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