Westin Hotels & Resorts Partners with Tennis Star Li Na to Launch Wellness Campaign in Greater China

(IN SHORT) Westin Hotels & Resorts has launched the ‘Find Wellness at Westin’ campaign in Greater China, with tennis icon Li Na as its Wellness Ambassador. The campaign highlights Westin’s Six Pillars of Well-Being, focusing on Sleep Well and Move Well, through a brand video showcasing Li Na’s wellness journey. Signature experiences like the Heavenly® Bed, RunWESTIN™, and the Eat Well menu inspire guests to prioritize health and vitality while traveling. The campaign also introduced mindfulness tip cards, created in partnership with Simple Psychology, to help guests manage stress and anxiety. Westin continues to lead wellness-focused hospitality, empowering travelers to achieve balance and well-being.

(PRESS RELEASE) Shanghai, China, 2024-Dec-17 — /Travel PR News/ — Westin Hotels & Resorts, a key brand within Marriott Bonvoy’s global portfolio, has introduced its new ‘Find Wellness at Westin’ campaign in Greater China, with renowned tennis champion Li Na serving as the Westin Wellness Ambassador. The campaign showcases Westin’s commitment to promoting well-being through its signature Six Pillars of Well-Being, focusing on Sleep Well and Move Well to inspire travelers to prioritize health and vitality.

The campaign debuted with a brand video featuring Li Na, offering a glimpse into her personal wellness routine as she recharges with restful sleep and stays energized through Westin’s signature experiences. Highlights include the next-generation Heavenly® Bed for optimal rest, the invigorating RunWESTIN™ program, and the nourishing Eat Well menu. These elements invite guests to embark on a holistic journey of rest, activity, and nourishment while traveling.

Betty Tian, Vice President of Marketing, Communications, Premium & Select Brands for Marriott Bonvoy in Greater China, emphasized Westin’s leadership in wellness-focused hospitality: “Westin continually redefines well-being in travel, introducing innovations like the Heavenly® Bed and WestinWORKOUT® Gear Lending Program. Li Na embodies the brand’s philosophy, and this collaboration aims to inspire guests to stay balanced and achieve a greater sense of vitality, both during their travels and in daily life.”

Li Na echoed this sentiment, stating, “Wellness is fundamental to personal growth and vitality. I am thrilled to partner with Westin to inspire others to explore the harmony between health and travel, nurturing both body and mind.”

The campaign launch at The Westin Wuhan Hanyang also introduced new initiatives, including a partnership with Simple Psychology to create mindfulness tip cards. These practical tools offer guests strategies for managing stress and anxiety, complementing Westin’s Sleep Well and Feel Well experiences to enhance their overall sense of well-being.

With the rise in demand for wellness-focused travel, Westin Hotels & Resorts continues to lead the hospitality industry by championing wellness and empowering guests to discover a balanced and revitalized state of being.

Media Contact:

Erica Roney
Senior Manager, Global Public Relations, Premium Brands
Marriott International
Erica.roney@marriott.com

Source: Marriott International, Inc.

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