Vistara launches social media campaign to honour the immense contributions of its incredible women employees

New Delhi, 2016-Mar-09 — /Travel PR News/ — This year on the occasion of International Women’s Day, Vistara thanks all the women in the world for making the world a better place, and honours the immense contributions of its incredible women employees who have helped the brand scale new heights in terms of reliability and service excellence in a short period of time.

Marking this occasion, Vistara launched a social media campaign #WomenWhoMakeUsFly to highlight the plethora of roles that Vistara women employees play to make the airline fly. As a part of the campaign, Vistara’s display picture on its Facebook page will showcase its multiple female employee at Vistara. This campaign aims at putting a face to the brand and engage with its social media fans highlighting their multiple roles in the airline. This campaign is also a tribute to limitless potential of women that embodies the spirit of our name, Vistara – limitless potential, a limitless expanse.

On this occasion, Mr. Phee Teik Yeoh, CEO, Vistara said, “I wish all our women customers and employees a very Happy Women’s Day. On this special occasion, we would like to recognise their contributions and celebrate the extraordinary role they play in the success of Vistara. We are proud that women make up the majority of the workforce at Vistara. They are the wind beneath our wings.”

To commemorate this day, Vistara will have all women crew operate four flights on its Delhi-Lucknow-Delhi-Mumbai-Delhi route. The airline will also offer complimentary surprise upgrades to Business Class to select women customers through a random draw of lots.

About Vistara (TATA SIA Airlines Limited): TATA SIA Airlines Limited, known by the brand name Vistara, is a joint venture between Tata Sons Limited and Singapore Airlines Limited (SIA) with Tata Sons holding the majority stake of 51% in the company and SIA holding the remaining 49%. Vistara brings together Tata’s and SIA’s legendary hospitality and  renowned service excellence to launch the finest full service carrier in India aimed at creating memorable and personalized flying experiences for its customers. Vistara commenced its commercial operations on January 9, 2015 with an aim to set new standards in the aviation industry in India. For additional information, visit www.airvistara.com

For more information, please contact:

Rashmi Soni	Saumya Bhushan
Head – Corporate Communications	Avian Media
Vistara – Tata SIA Airlines Limited	Email: saumya@avian-media.com
Email: rashmi.soni@airvistara.com	M: +91 9910353007

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